Generation Z’s Favorite Spanish Brands
Generation Z, born between the mid-1990s and the beginning of 2010, has revolutionized the market with its way of consumption, values and preferences. In Spain, several companies have been able to attract the attention of this segment, either because they were created by young entrepreneurs belonging to this generation or because they have been able to adapt to their demands. Among these companies, Hawkers stands out, founded in 2013 by four young Spaniards, a sunglasses company that has conquered the market with its direct-to-consumer (D2C) business model. Its success is based on quality products at affordable prices and on a very effective digital marketing strategy, especially on social networks, where Generation Z is very active.
Another example is Glovo, founded in 2015 by Oscar Pierre and Sacha Michaud. This home delivery company has been able to adapt to the needs of a generation that values convenience and speed. Glovo allows its users to receive anything in less than an hour, from food to medicines, thus attracting a young audience that seeks both instantaneity and flexibility. Along the same lines, Wallapop, launched in 2013, is a platform for buying and selling second-hand products that has gained popularity among young people for its focus on sustainability and the circular economy. The app allows users to easily and safely sell and buy used items, which resonates with the eco-conscious values of Generation Z. {%/p%}
Mr. Wonderful,
created in 2012 by designers Javi Aracil and Angi Cabal, is another company that has captured the attention of young people. It is a brand of stationery and gift products with positive and motivational messages. The company has managed to stand out thanks to its attractive visual style and its optimistic tone, becoming a reference in original gifts and accessories for everyday use.In the field of housing, Badi, founded in 2015 by Carlos Pierre, is a platform that makes it easy to search for roommates. The app is especially popular with young people moving to large cities to study or work, providing a modern and efficient solution for finding shared housing in a safe and reliable way. Another brand that has been able to connect with Generation Z is Tropicfeel, founded in 2017 by Alberto Espinos. This footwear and travel accessories company has attracted the attention of young people for its commitment to sustainability and its multifunctional products. Tropicfeel focuses on creating products that are environmentally friendly and that adapt to the needs of modern travelers.
Sheedo is another prominent company, founded in 2017 by Gala Freixas and Pepita Marin. It is dedicated to the production of seed paper, which can be planted after use. This innovative proposal has been very well received by Generation Z, which values sustainability and creative solutions that promote a lower environmental impact. In the same way, Pompeii, a footwear brand founded in 2014 by four young entrepreneurs from Madrid, has stood out for its focus on sustainable fashion and its marketing strategy on social networks. Pompeii products are known for their minimalist design and their commitment to quality and sustainability, aspects highly valued by young consumers.
Meller, a watch and sunglasses brand founded in 2014, has earned a place among young people for its modern and affordable designs. In addition, Meller uses digital marketing strategies and collaborations with influencers to reach its target audience, which has contributed to its popularity among Generation Z. Finally, Laagam, founded in 2017 by Inés Arroyo, is a fashion brand that is committed to ethical production and sustainability. The company produces limited-edition garments in small quantities to avoid excess stock and waste. In addition, Laagam promotes values of feminine empowerment and authenticity, which resonate strongly with Generation Z.
These ten companies represent the capacity for adaptation and innovation in the Spanish market, responding to the preferences and values of Generation Z. Sustainability, technology and effective communication on social networks are some of the key factors that have allowed these brands to connect with young people, making them references in their respective sectors. Generation Z values authenticity, social responsibility and promptness, and these companies have been able to meet those demands, ensuring their relevance and success in today’s market.
