{"id":45449,"date":"2024-07-23T08:15:23","date_gmt":"2024-07-23T08:15:23","guid":{"rendered":"https://blog.infoempresa.com\/?p=45449"},"modified":"2024-07-23T08:15:23","modified_gmt":"2024-07-23T08:15:23","slug":"aromas-de-cambio-un-vistazo-al-sector-de-perfumeras-en-espaa","status":"publish","type":"post","link":"https://blog.infoempresa.com\/en\/aromas-de-cambio-un-vistazo-al-sector-de-perfumeras-en-espaa\/","title":{"rendered":"Aromas de Cambio: a look at the perfume industry in Spain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45449\" class=\"elementor elementor-45449\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-881f28b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"881f28b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4dc6a1\" data-id=\"a4dc6a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a263f9e elementor-widget elementor-widget-text-editor\" data-id=\"a263f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p> <span style=\"font-weight: 400;\">The competitive perfumery sector in Spain is a market characterized by its dynamism and its ability to adapt to consumer trends and needs. In 2023, this sector achieved a turnover of 5 billion euros, reflecting its strength and reach. Companies such as<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/druni-sa\"><span style=\"font-weight: 400;\">Druni<\/span><\/a> <span style=\"font-weight: 400;\">and<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/julia-sa\"><span style=\"font-weight: 400;\">Julia<\/span><\/a><span style=\"font-weight: 400;\">, along with other important companies such as Perfumeries<\/span> <a href=\u201d https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/douglas-spain-sa \u201c> <span style=\"font-weight: 400;\">Douglas<\/span><\/a> <span style=\"font-weight: 400;\">or<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/primor-can-sl\"><span style=\"font-weight: 400;\">Primor<\/span><\/a> <span style=\"font-weight: 400;\">form a business landscape that offers a wide range of perfumery, cosmetic and personal care products at competitive prices, thus satisfying the diverse needs and preferences of customers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e278cf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e278cf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f979077\" data-id=\"f979077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-955e7e8 elementor-widget elementor-widget-text-editor\" data-id=\"955e7e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">These companies, representative of the sector, show impressive figures that highlight their success and their contribution to the total turnover of the sector. <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/druni-sa\"><span style=\"font-weight: 400;\">Druni<\/span><\/a><span style=\"font-weight: 400;\">, for example, reported sales of 500 million euros, with a net profit of 25 million euros and a customer base of 3 million, securing a market share of 15%. Julia closely follows 2.5 million customers, giving her a market share of 12%. <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/douglas-spain-sa\"><span style=\"font-weight: 400;\">Douglas<\/span><\/a> <span style=\"font-weight: 400;\">and Primor perfumeries also contribute significantly to the sector, with sales and customer bases that contribute to the competitiveness and diversity of the market. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-524a876 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"524a876\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30d75a2\" data-id=\"30d75a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-224008f elementor-widget elementor-widget-text-editor\" data-id=\"224008f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">The perfumery sector in Spain not only stands out for its high competition and variety of products, but also for its sustained growth. The sector is expected to grow at a rate of 2% per year in the coming years, indicating continued potential for expansion and innovation. In addition, the online channel, which currently represents 10% of total sales in the sector, shows the growing importance of e-commerce and the need for companies to strengthen their digital platforms and online sales strategies. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-117dd5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"117dd5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4427917\" data-id=\"4427917\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d8818b elementor-widget elementor-widget-text-editor\" data-id=\"6d8818b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">The demography of consumers in this sector also offers valuable insights: 70% of purchases in perfumeries are made by women, which highlights the importance of directing marketing and product strategies towards this segment of the market. In addition, the average age of customers is 40, which can influence marketing campaigns, product selection and customer loyalty initiatives. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4537846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4537846\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a39cac\" data-id=\"3a39cac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e4995 elementor-widget elementor-widget-text-editor\" data-id=\"11e4995\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Despite the challenges faced by the sector, such as intense competition, the presence of white labels and the effects of the economic crisis on consumers&#8217; purchasing power, the perfume industry in Spain offers ample opportunities. The growth of the online market and the trend towards internationalization represent significant areas of potential expansion. In addition, innovation in products and services remains a key to success and differentiation in a saturated market. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cfc72a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cfc72a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7f73f\" data-id=\"ad7f73f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6df7c49 elementor-widget elementor-widget-text-editor\" data-id=\"6df7c49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">The evolution of the sector reflects significant changes in consumer trends, such as the growing demand for personalization, the preference for natural and ecological products, and the incorporation of advanced technologies in the shopping experience. Sustainability has also become a crucial issue, responding to the demands of environmentally conscious consumers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd3b178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd3b178\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db08b8\" data-id=\"6db08b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb92e37 elementor-widget elementor-widget-text-editor\" data-id=\"fb92e37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">In short, the perfumery sector in Spain is an example of resilience, innovation and adaptation. Companies that are part of this market must continue to adapt to new trends, meeting consumer demands and facing challenges with creative and effective strategies. By doing so, they can ensure not only their survival but also their prosperity in an increasingly competitive and digitalized environment. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The perfume industry in Spain is characterized by its dynamism and adaptability. <\/p>\n","protected":false},"author":1,"featured_media":15130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"post_class":"clearfix post-45449 post type-post status-publish format-standard has-post-thumbnail hentry category-business entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/en\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1707\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-scaled.jpg 2560w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-1536x1024.jpg 1536w, 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srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/03\/dmitry-vechorko-79G_uxAebWA-unsplash-1736x1157.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" 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