{"id":47746,"date":"2024-08-20T07:15:05","date_gmt":"2024-08-20T07:15:05","guid":{"rendered":"https://blog.infoempresa.com\/?p=47746"},"modified":"2024-08-20T07:15:05","modified_gmt":"2024-08-20T07:15:05","slug":"las-marcas-espaolas-favoritas-de-la-generacin-z","status":"publish","type":"post","link":"https://blog.infoempresa.com\/en\/las-marcas-espaolas-favoritas-de-la-generacin-z\/","title":{"rendered":"Generation Z&#8217;s Favorite Spanish Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47746\" class=\"elementor elementor-47746\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ac40a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ac40a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3fe36f\" data-id=\"d3fe36f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac0183 elementor-widget elementor-widget-text-editor\" data-id=\"8ac0183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p> <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.telecoming.com\/wp-content\/uploads\/2024\/07\/telecoming-gen-z-growth-driver-for-telcos-worldwide.pdf\" target=\"_blank\" rel=\"noopener\">Generation Z<\/a>, born between the mid-1990s and the beginning of 2010, has revolutionized the market with its way of consumption, values and preferences. In Spain, several companies have been able to attract the attention of this segment, either because they were created by young entrepreneurs belonging to this generation or because they have been able to adapt to their demands. Among these companies,<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/hawkers-founder-team-sl\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hawkers<\/span><\/a> stands out<span style=\"font-weight: 400;\">, founded in 2013 by four young Spaniards, a sunglasses company that has conquered the market with its direct-to-consumer (D2C) business model. Its success is based on quality products at affordable prices and on a very effective digital marketing strategy, especially on social networks, where <a href=\"https:\/\/www.telecoming.com\/blog\/unlocking-gen-z-marketing-tips-for-success\/\" target=\"_blank\" rel=\"noopener\">Generation Z<\/a> is very active. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e6f287 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e6f287\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0c85d\" data-id=\"5a0c85d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc3c40f elementor-widget elementor-widget-text-editor\" data-id=\"fc3c40f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Another example is<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/glovoapp23-sa\"><span style=\"font-weight: 400;\">Glovo<\/span><\/a><span style=\"font-weight: 400;\">, founded in 2015 by Oscar Pierre and Sacha Michaud. This home delivery company has been able to adapt to the needs of a generation that values convenience and speed. Glovo allows its users to receive anything in less than an hour, from food to medicines, thus attracting a young audience that seeks both instantaneity and flexibility. Along the same lines,<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/wallapop-sl\"><span style=\"font-weight: 400;\">Wallapop<\/span><\/a><span style=\"font-weight: 400;\">, launched in 2013, is a platform for buying and selling second-hand products that has gained popularity among young people for its focus on sustainability and the circular economy. The app allows users to easily and safely sell and buy used items, which resonates with the eco-conscious values of Generation Z. {%\/p%<\/span>}\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af582f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4af582f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8b6f3\" data-id=\"1d8b6f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b0f27c elementor-widget elementor-widget-text-editor\" data-id=\"4b0f27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/mr-wonderful-comunication-sl\"><span style=\"font-weight: 400;\"><p> Mr. Wonderful,<\/span><\/a> <span style=\"font-weight: 400;\">created in 2012 by designers Javi Aracil and Angi Cabal, is another company that has captured the attention of young people. It is a brand of stationery and gift products with positive and motivational messages. The company has managed to stand out thanks to its attractive visual style and its optimistic tone, becoming a reference in original gifts and accessories for everyday use. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54cbb00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54cbb00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e1739a\" data-id=\"9e1739a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8438291 elementor-widget elementor-widget-text-editor\" data-id=\"8438291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">In the field of housing, <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/badi-real-estate-sl\"><span style=\"font-weight: 400;\">Badi<\/span><\/a>,<\/span> <span style=\"font-weight: 400;\">founded in 2015 by Carlos Pierre, is a platform that makes it easy to search for roommates. The app is especially popular with young people moving to large cities to study or work, providing a modern and efficient solution for finding shared housing in a safe and reliable way. Another brand that has been able to connect with Generation Z is<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/the-tropic-feel-sl\"><span style=\"font-weight: 400;\">Tropicfeel<\/span><\/a><span style=\"font-weight: 400;\">, founded in 2017 by Alberto Espinos. This footwear and travel accessories company has attracted the attention of young people for its commitment to sustainability and its multifunctional products. Tropicfeel focuses on creating products that are environmentally friendly and that adapt to the needs of modern travelers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb4b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb4b10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c99243\" data-id=\"1c99243\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db98432 elementor-widget elementor-widget-text-editor\" data-id=\"db98432\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/sheedo-paper-sl\"><span style=\"font-weight: 400;\">Sheedo<\/span><\/a> <span style=\"font-weight: 400;\">is another prominent company, founded in 2017 by Gala Freixas and Pepita Marin. It is dedicated to the production of seed paper, which can be planted after use. This innovative proposal has been very well received by Generation Z, which values sustainability and creative solutions that promote a lower environmental impact. In the same way, Pompeii, a footwear brand founded in 2014 by four young entrepreneurs from Madrid, has stood out for its focus on sustainable fashion and its marketing strategy on social networks. <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/paper-plane-partners-sl\"><span style=\"font-weight: 400;\">Pompeii<\/span><\/a> products <span style=\"font-weight: 400;\">are known for their minimalist design and their commitment to quality and sustainability, aspects highly valued by young consumers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad9b26d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad9b26d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2531d\" data-id=\"5c2531d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc2e353 elementor-widget elementor-widget-text-editor\" data-id=\"cc2e353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/stellio-ventures-sl\"><span style=\"font-weight: 400;\">Meller<\/span><\/a><span style=\"font-weight: 400;\">, a watch and sunglasses brand founded in 2014, has earned a place among young people for its modern and affordable designs. In addition, Meller uses digital marketing strategies and collaborations with influencers to reach its target audience, which has contributed to its popularity among Generation Z. Finally,<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/cid-brand-sl\"><span style=\"font-weight: 400;\">Laagam<\/span><\/a>, <span style=\"font-weight: 400;\">founded in 2017 by In\u00e9s Arroyo, is a fashion brand that is committed to ethical production and sustainability. The company produces limited-edition garments in small quantities to avoid excess stock and waste. In addition, Laagam promotes values of feminine empowerment and authenticity, which resonate strongly with<\/span> Generation Z. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2395575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2395575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd0a777\" data-id=\"dd0a777\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a670f elementor-widget elementor-widget-text-editor\" data-id=\"13a670f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">These ten companies represent the capacity for adaptation and innovation in the Spanish market, responding to the preferences and values of Generation Z. Sustainability, technology and effective communication on social networks are some of the key factors that have allowed these brands to connect with young people, making them references in their respective sectors. Generation Z values authenticity, social responsibility and promptness, and these companies have been able to meet those demands, ensuring their relevance and success in today&#8217;s market. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Generation Z has revolutionized the market with its way of consumption, values and preferences. In Spain, several companies have been able to attract the attention of this segment. <\/p>\n","protected":false},"author":1,"featured_media":47212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"post_class":"clearfix post-47746 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/en\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/corporate\/\" rel=\"category tag\">Corporate<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/en\/category\/sin-categorizar\/\" rel=\"category tag\">Sin categorizar<\/a>","featured_image":{"source_url":"<img width=\"1707\" height=\"2560\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-scaled.jpg\" 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\/>","medium":"<img width=\"200\" height=\"300\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-200x300.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-200x300.jpg 200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-683x1024.jpg 683w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-768x1152.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-1024x1536.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/08\/pexels-jonathan-valdes-286676880-27251745-1365x2048.jpg 1365w, 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