{"id":53324,"date":"2024-11-12T09:30:06","date_gmt":"2024-11-12T09:30:06","guid":{"rendered":"https://blog.infoempresa.com\/?p=53324"},"modified":"2024-11-12T09:30:06","modified_gmt":"2024-11-12T09:30:06","slug":"bootstrapping-el-arte-de-crear-un-empresa-con-presupuesto-reducido","status":"publish","type":"post","link":"https://blog.infoempresa.com\/en\/bootstrapping-el-arte-de-crear-un-empresa-con-presupuesto-reducido\/","title":{"rendered":"Bootstrapping: the art of creating a company with a small budget"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53324\" class=\"elementor elementor-53324\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53d7de4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d7de4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e7ae8d\" data-id=\"0e7ae8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3d899 elementor-widget elementor-widget-text-editor\" data-id=\"6a3d899\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\"><p> <a href=\"https:\/\/www.santanderopenacademy.com\/es\/blog\/bootstrapping.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Bootstrapping<\/span><\/i><\/a> is a term used in the Anglo-Saxon market that refers to the idea of starting an entrepreneurial project with few resources.<\/span> <span style=\"font-weight: 400;\"> The etymological origin of the term<\/span> <em>bootstrapping<\/em> can be found in the popular expression <i><span style=\"font-weight: 400;\">pulling oneself up by one&#8217;s own bootstraps<\/span><\/i><span style=\"font-weight: 400;\">, which can be translated as \u201cgetting up by your own means\u201d. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e110925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e110925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a83eb3b\" data-id=\"a83eb3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff52885 elementor-widget elementor-widget-text-editor\" data-id=\"ff52885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Creating a company with a small budget requires ingenuity and, most importantly, planning. Often, SMEs are poorly managed due to the increased cost of regular business operations. On the other hand, the tightening of global economic policies makes undertaking an almost impossible task. Only those with the right plan will be able to navigate these turbulent tides. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cee8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cee8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abb76e0\" data-id=\"abb76e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c6c0c0 elementor-widget elementor-widget-text-editor\" data-id=\"4c6c0c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">At the beginning of their journey, companies do not have access to large amounts of resources, neither economic nor financial. Therefore, they are forced to rely on mutual funds and savings. This factor keeps its reach limited in the initial stages and the company&#8217;s finances are stuck in eternal marketing or production campaigns. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38085c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38085c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-058e781\" data-id=\"058e781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8734246 elementor-widget elementor-widget-text-editor\" data-id=\"8734246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">For SMEs, the art of bootstrapping is what you really need to focus on during the early stages. It is a phase in which intelligent decisions must be made without losing sight of the future, but at the same time based on the current market situation. It is advisable to work with renowned consulting firms to help them make the right decisions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f4c59c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f4c59c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be5593b\" data-id=\"be5593b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15b4062 elementor-widget elementor-widget-heading\" data-id=\"15b4062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Tips for starting a company with a small budget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49b6f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49b6f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c50b765\" data-id=\"c50b765\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b05dc elementor-widget elementor-widget-text-editor\" data-id=\"d4b05dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <b>Intelligent resource planning and management<\/b> <\/p> <p> <span style=\"font-weight: 400;\">Carrying out a comprehensive market study is essential when starting a business with a low budget. This evaluation can be performed using low-cost market evaluation tools, such as online surveys, social media surveys, and more. Once the market study is completed, a detailed business plan can be outlined, knowing the limitations of the budget. This will allow us to plan all expenses from the start. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-082c1bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"082c1bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-479cfc9\" data-id=\"479cfc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601ae74 elementor-widget elementor-widget-text-editor\" data-id=\"601ae74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <b>Buy only what you really need<\/b> <\/p> <p> <span style=\"font-weight: 400;\">Once the initial objectives have been achieved, expanding resources will not be a difficult task, since the improvement of financial conditions will give room to constantly expand everything. Therefore, maintaining a simple but effective workplace at the beginning should be the top priority. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7dfe2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd7dfe2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c695836\" data-id=\"c695836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97ed86f elementor-widget elementor-widget-text-editor\" data-id=\"97ed86f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <b>Offering discounts and gifts<\/b> <\/p> <p> <span style=\"font-weight: 400;\">When entering the market as an emerging company, we will have to face strong competition between established companies in the industry. A good strategy is to offer exclusive discounts to attract the attention of potential customers. In addition to discounts, you can also start temporary campaigns that offer samples of certain products. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e816a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e816a99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12a5744\" data-id=\"12a5744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34aea1d elementor-widget elementor-widget-text-editor\" data-id=\"34aea1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <b>Use social media marketing<\/b> <\/p> <p> <span style=\"font-weight: 400;\">Social media marketing is a very effective channel that allows you to reach the masses without spending a lot of money. Many companies have been established thanks to the power of social networks. This is undoubtedly a cost-effective method that allows SMEs to promote and sell products without physically reaching customers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-456c9de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"456c9de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418b3b0\" data-id=\"418b3b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf00d4 elementor-widget elementor-widget-heading\" data-id=\"2bf00d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Success stories in Spain<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-465c3b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"465c3b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a01f962\" data-id=\"a01f962\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da2f5bf elementor-widget elementor-widget-text-editor\" data-id=\"da2f5bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/glovoapp-spain-platform-sl\"><b>Glovo<\/b><\/a><span style=\"font-weight: 400;\">: Founded by Oscar Pierre and Sacha Michaud in 2015, Glovo launched with a minimum viable platform and focused on building a network of autonomous delivery people instead of investing in its own fleet, which significantly reduced its initial costs. Over time, the company grew tremendously, expanding internationally. Glovo currently operates in more than 20 countries. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60a071c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60a071c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-780cda8\" data-id=\"780cda8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b581c elementor-widget elementor-widget-text-editor\" data-id=\"35b581c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/typeform-sl\"><b>Typeform<\/b><\/a><span style=\"font-weight: 400;\">: Founded in 2012 by David Okuniev and Robert Mu\u00f1oz, Typeform began with a focus on transforming the way online surveys and forms were conducted. Their goal was to create attractive, interactive and easy-to-use forms. They opted for the development of a simple and effective product, with an intuitive user interface that attracted many customers without the need for a large investment in advertising. Today, Typeform has managed to attract large customers such as Apple, Uber and Airbnb, and today it is a leading tool in its category. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1ceede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1ceede\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ec2ab7\" data-id=\"7ec2ab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-243636c elementor-widget elementor-widget-text-editor\" data-id=\"243636c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/wallapop-sl\"><b>Wallapop: Wallapop<\/b><\/a> <span style=\"font-weight: 400;\">is a platform for buying and selling second-hand products founded in 2013 by Agust\u00edn G\u00f3mez, Gerard Oliv\u00e9 and Miguel Vicente. The idea emerged as an accessible solution so that users could sell locally used products without shipping costs or high commissions. Initially, Wallapop focused on a business model that connected buyers and sellers without the need for their own inventories or warehouses. Currently, Wallapop is one of the most popular second-hand apps in Spain and has attracted international investment to expand to other markets. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At the beginning of their journey, companies do not have access to large amounts of resources, neither economic nor financial. For SMEs, the art of bootstrapping is what you really need to focus on during the early stages.<\/p>\n","protected":false},"author":1,"featured_media":52766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,1],"tags":[],"post_class":"clearfix post-53324 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-finance category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/en\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/es\/category\/finance\/\" rel=\"category tag\">Finance<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/en\/category\/sin-categorizar\/\" rel=\"category tag\">Sin categorizar<\/a>","featured_image":{"source_url":"<img width=\"941\" height=\"578\" 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