{"id":55614,"date":"2024-12-17T09:45:05","date_gmt":"2024-12-17T09:45:05","guid":{"rendered":"https://blog.infoempresa.com\/?p=55614"},"modified":"2024-12-17T09:45:05","modified_gmt":"2024-12-17T09:45:05","slug":"los-motores-de-bsqueda-de-la-generacin-z-y-su-relacin-con-el-branding","status":"publish","type":"post","link":"https://blog.infoempresa.com\/en\/los-motores-de-bsqueda-de-la-generacin-z-y-su-relacin-con-el-branding\/","title":{"rendered":"Generation Z search engines and their relationship with branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55614\" class=\"elementor elementor-55614\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bc3773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bc3773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d31fa8\" data-id=\"7d31fa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ffefd elementor-widget elementor-widget-text-editor\" data-id=\"33ffefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p> <span style=\"font-weight: 400;\">For decades, Google has been the undisputed tool for searching for information on the Internet. However, with the arrival of Generation Z (those consumers born between the 90s and 2010) social networks, and<\/span> <a href=\u201d https:\/\/www.marketinet.com\/blog\/tiktok-motor-busqueda-favorito-generacion-z\/#:~:text=TikTok%20triunfa%20como%20motor%20de,comentarios%2C%20permiti%C3%A9ndoles%20tener%20conversaciones%20espont%C3%A1neas. \u201ctarget=\"_blank\u201d rel=\"noopener\"> <span style=\"font-weight: 400;\">especially TikTok, have become primary sources<\/span><\/a> <span style=\"font-weight: 400;\">of information. This paradigm shift not only represents a technological transformation, but also a cultural one, which is redefining the way in which young people consume, share and validate information. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb86f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb86f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf1fba\" data-id=\"4cf1fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832a7bc elementor-widget elementor-widget-text-editor\" data-id=\"832a7bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">If we relate this trend to the transformation that traditional marketing has undergone since the appearance of Generation Z in the market, we discover that a solid network strategy aligned with today is essential for our brand to resonate with the ideals of this decisive niche. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3fa54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3fa54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13123e\" data-id=\"d13123e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe6452 elementor-widget elementor-widget-heading\" data-id=\"abe6452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Generation Z and its relationship with information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8856497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8856497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-388924b\" data-id=\"388924b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-843aebf elementor-widget elementor-widget-text-editor\" data-id=\"843aebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https://blog.infoempresa.com\/es\/las-marcas-espanolas-favoritas-de-la-generacion-z\/\"><span style=\"font-weight: 400;\">Generation Z<\/span><\/a> <span style=\"font-weight: 400;\">has grown up immersed in a digital environment. From an early age, they have had access to smart devices, social networks and an inexhaustible amount of online data. This familiarity with technology has shaped the way they interact with information. Unlike previous generations, who relied on encyclopedias, books and search engines like Google, Zs prefer more visual, fast and entertaining sources. For this generation, information consumption is not separated from entertainment. The short and attractive videos offered by platforms such as TikTok satisfy your preference for digestible content in a few seconds. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be498bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be498bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a548465\" data-id=\"a548465\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ee57bf elementor-widget elementor-widget-heading\" data-id=\"1ee57bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok as a search engine<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da26190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da26190\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baf7c24\" data-id=\"baf7c24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3befb8e elementor-widget elementor-widget-text-editor\" data-id=\"3befb8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">One of the key factors in TikTok&#8217;s success as an information source is its algorithm. While Google classifies results based on factors such as SEO and keywords, TikTok uses a system based on user interaction and behavior. This means that young people receive content that not only answers their query, but is also aligned with their interests and preferences. This more human and narrative presentation is very attractive to Generation Z, who value authenticity and personalized recommendations. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe71e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe71e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5ded4\" data-id=\"0e5ded4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e4bed elementor-widget elementor-widget-text-editor\" data-id=\"01e4bed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">However, the<\/span> <a href=\"https:\/\/agendarweb.com.ar\/2024\/06\/19\/mas-alla-de-google-nuevos-motores-de-busqueda-lo-desafian\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">decline of Google as a primary source of information<\/span><\/a> <span style=\"font-weight: 400;\">among young people is not only due to the rise of TikTok, but also to limitations inherent to its model. For example, Google search results are dominated by paid ads and pages optimized for SEO. Which conveys a misleading impression. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a523f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a523f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db4256\" data-id=\"1db4256\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51902a3 elementor-widget elementor-widget-heading\" data-id=\"51902a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of Information in the Age of Social Media <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e8d130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e8d130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a96ddef\" data-id=\"a96ddef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bc0707 elementor-widget elementor-widget-text-editor\" data-id=\"9bc0707\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">As Generation Z matures and their influence grows, technology companies and platforms will have to adapt to their preferences. Companies must also optimize their content strategy to take advantage of these new platforms as search engines. For example, brands such as Zara, Iberia and Estrella Damm have stood out on social networks thanks to their creative and well-directed content. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca59d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca59d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d04a2b0\" data-id=\"d04a2b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5765f46 elementor-widget elementor-widget-text-editor\" data-id=\"5765f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\"><span style=\"font-weight: 400;\">Zara<\/span><\/a> <span style=\"font-weight: 400;\">uses TikTok to present its collections in an innovative way, while Iberia generates attractive videos that inspire people to travel. For its part, Estrella Damm is committed to storytelling to connect emotionally with users. These examples demonstrate how companies can optimize their network presence to capture the attention of Generation Z, generating greater interaction and loyalty to their brands. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fc71c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc71c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7d7231\" data-id=\"e7d7231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2c3208 elementor-widget elementor-widget-heading\" data-id=\"c2c3208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00860cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00860cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90eac2\" data-id=\"b90eac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5e03e9 elementor-widget elementor-widget-text-editor\" data-id=\"e5e03e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">The transition from Google to TikTok as a primary source of information for Generation Z represents much more than a change of tool. It is an example of how young people prioritize authenticity, personalization and interactivity in their search for knowledge. While Google remains a powerful tool, its dominance is no longer absolute. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93bc2f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93bc2f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e4cc9a\" data-id=\"8e4cc9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3e45a elementor-widget elementor-widget-text-editor\" data-id=\"4e3e45a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">The technology giant is already taking steps to regain some of its relevance among young people, integrating more visual functions and betting on video content in tools such as Google Maps and YouTube Shorts. However, the question remains whether these efforts will be enough to compete with the appeal of platforms such as TikTok. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2d28d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2d28d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0f81a\" data-id=\"dc0f81a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dffc4a elementor-widget elementor-widget-text-editor\" data-id=\"4dffc4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">On the other hand, TikTok also faces challenges. The growing concern about disinformation and the lack of regulation could affect your reputation as a reliable source of information. To maintain your position, you must find a balance between the creative freedom of users and the implementation of mechanisms that guarantee the veracity of the content. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the arrival of Generation Z, social networks, and especially TikTok, have become primary sources of information.<\/p>\n","protected":false},"author":1,"featured_media":55062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"post_class":"clearfix post-55614 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/en\/author\/blog_infoempr\/"},"category_list":"<a 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