{"id":10009,"date":"2024-02-12T17:20:32","date_gmt":"2024-02-12T17:20:32","guid":{"rendered":"https://blog.infoempresa.com\/?p=10009"},"modified":"2024-07-22T08:03:10","modified_gmt":"2024-07-22T08:03:10","slug":"el-mercado-del-fitness-en-espana-se-tonifica","status":"publish","type":"post","link":"https://blog.infoempresa.com\/es\/el-mercado-del-fitness-en-espana-se-tonifica\/","title":{"rendered":"El mercado del fitness en Espa\u00f1a se tonifica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10009\" class=\"elementor elementor-10009\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7361bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7361bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b675a4\" data-id=\"7b675a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfb463 elementor-widget elementor-widget-text-editor\" data-id=\"dbfb463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">El mundo del fitness en Espa\u00f1a es un sector din\u00e1mico y en crecimiento, impulsado por la creciente concienciaci\u00f3n sobre la salud y el bienestar. Las empresas en este campo abarcan desde gimnasios y clubes de fitness hasta desarrolladores de tecnolog\u00eda wearable y aplicaciones de entrenamiento digital.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aea106 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aea106\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdf5144\" data-id=\"cdf5144\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3c604 elementor-widget elementor-widget-text-editor\" data-id=\"ee3c604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Empresas como <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/gym-services-online-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AJ by Gympass,<\/span><\/a><span style=\"font-weight: 400;\"> una plataforma que ofrece acceso a m\u00faltiples gimnasios, y <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/volava-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Volava<\/span><\/a><span style=\"font-weight: 400;\">, que trae la experiencia del gimnasio a casa con su tecnolog\u00eda de transmisi\u00f3n en vivo y equipos conectados, est\u00e1n a la vanguardia de la innovaci\u00f3n digital en fitness. Tambi\u00e9n est\u00e1n <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/bkool-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BKOOL<\/span><\/a><span style=\"font-weight: 400;\">, una empresa especializada en ciclismo indoor y simuladores de ciclismo e <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/ialtitude-training-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">iAltitude<\/span><\/a><span style=\"font-weight: 400;\"> que ofrece entrenamientos en condiciones de altitud simulada, para mejorar el rendimiento deportivo. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-467ce6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"467ce6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e389f\" data-id=\"46e389f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4054926 elementor-widget elementor-widget-text-editor\" data-id=\"4054926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En digital destacan soluciones como <\/span><a href=\"https:\/\/www.total-gym.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TotalGym<\/span><\/a><span style=\"font-weight: 400;\"> que es una plataforma integral de fitness que destaca por su enfoque en la salud f\u00edsica y mental. El servicio no solo proporciona ejercicios, sino tambi\u00e9n consejos para un estilo de vida saludable, incluyendo meditaci\u00f3n guiada y podcasts de bienestar. La plataforma permite a los usuarios entrenar de manera efectiva desde la comodidad de su hogar.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d267ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d267ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525508c\" data-id=\"525508c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c502fb5 elementor-widget elementor-widget-text-editor\" data-id=\"c502fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Destacados empresarios del sector incluyen a <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/directivo\/vinzia-penarroya-oriol\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Oriol Vinzia<\/span><\/a><span style=\"font-weight: 400;\">, cofundador de GymForLess, y <\/span><b>Joan Sendra<\/b><span style=\"font-weight: 400;\">, fundador de Volava. Estos l\u00edderes est\u00e1n redefiniendo la manera en que los consumidores interact\u00faan con el fitness, fusionando la actividad f\u00edsica con la tecnolog\u00eda.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdb3f85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdb3f85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42ba895\" data-id=\"42ba895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244e7ad elementor-widget elementor-widget-text-editor\" data-id=\"244e7ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En t\u00e9rminos de cifras, la industria en Espa\u00f1a ha mostrado una tendencia ascendente. La digitalizaci\u00f3n est\u00e1 jugando un papel crucial, especialmente con la pandemia, donde se observ\u00f3 un aumento en el uso de aplicaciones y plataformas de entrenamiento en l\u00ednea.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b578f27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b578f27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9948245\" data-id=\"9948245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e74deb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e74deb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1078410\" data-id=\"1078410\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b5bd35 elementor-widget elementor-widget-text-editor\" data-id=\"4b5bd35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El sector del fitness en Espa\u00f1a, con un valor generado de \u20ac2.500 millones y m\u00e1s de 100.000 empleados en 2023, refleja una industria en auge. Con aproximadamente 4.000 gimnasios, concentrados especialmente en grandes ciudades como Madrid, Barcelona y Valencia, el pa\u00eds muestra una s\u00f3lida infraestructura para el fitness. La afiliaci\u00f3n a gimnasios alcanza los 5,5 millones, predominando j\u00f3venes y adultos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecbef2 elementor-widget elementor-widget-image\" data-id=\"2ecbef2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-10015\" alt=\"\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/victor-freitas-KIzBvHNe7hY-unsplash-1736x1157.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ca8a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ca8a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69154ed\" data-id=\"69154ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007a5fc elementor-widget elementor-widget-text-editor\" data-id=\"007a5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las tendencias actuales incluyen un incremento en los servicios de fitness personalizados, la popularidad de actividades al aire libre y un notable auge del fitness digital. Estos elementos sugieren un futuro prometedor para el sector, impulsado por una mayor conciencia sobre la salud y el bienestar, as\u00ed como por el envejecimiento de la poblaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eb871e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eb871e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df57688\" data-id=\"df57688\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7f068 elementor-widget elementor-widget-text-editor\" data-id=\"4a7f068\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este panorama refleja una evoluci\u00f3n hacia un enfoque m\u00e1s integrado y tecnol\u00f3gicamente avanzado del fitness, adapt\u00e1ndose a las necesidades cambiantes de los consumidores espa\u00f1oles.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El mundo del fitness en Espa\u00f1a es un sector din\u00e1mico y en crecimiento, impulsado por la creciente concienciaci\u00f3n sobre la salud y el bienestar.<\/p>\n","protected":false},"author":1,"featured_media":10010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"post_class":"clearfix post-10009 post type-post status-publish format-standard has-post-thumbnail hentry category-business entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/es\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1707\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/christopher-campbell-kFCdfLbu6zA-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/christopher-campbell-kFCdfLbu6zA-unsplash-scaled.jpg 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