{"id":13266,"date":"2024-02-29T10:50:17","date_gmt":"2024-02-29T10:50:17","guid":{"rendered":"https://blog.infoempresa.com\/?p=13266"},"modified":"2024-02-29T10:52:55","modified_gmt":"2024-02-29T10:52:55","slug":"empresas-en-movimiento-la-importancia-de-la-paqueteria-y-logistica-en-espana","status":"publish","type":"post","link":"https://blog.infoempresa.com\/es\/empresas-en-movimiento-la-importancia-de-la-paqueteria-y-logistica-en-espana\/","title":{"rendered":"Empresas en movimiento:\u00a0la importancia de la paqueter\u00eda y log\u00edstica en Espa\u00f1a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13266\" class=\"elementor elementor-13266\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-114fda7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"114fda7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df36e34\" data-id=\"df36e34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ff1cf elementor-widget elementor-widget-text-editor\" data-id=\"f1ff1cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">El sector de la paqueter\u00eda y log\u00edstica en Espa\u00f1a juega un papel fundamental en el desarrollo econ\u00f3mico y social del pa\u00eds, constituyendo una pieza clave en la cadena de suministro global y facilitando el comercio tanto interno como internacional. Este sector, caracterizado por su dinamismo y capacidad de adaptaci\u00f3n a las nuevas demandas del mercado, ha experimentado un crecimiento significativo impulsado por el auge del comercio electr\u00f3nico, cambios en los patrones de consumo y la globalizaci\u00f3n de las econom\u00edas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc87553 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc87553\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99897be\" data-id=\"99897be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4833e9d elementor-widget elementor-widget-text-editor\" data-id=\"4833e9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entre los actores principales del sector se encuentran empresas consolidadas que han demostrado ser esenciales para la econom\u00eda espa\u00f1ola. Por un lado, Correos, la empresa estatal espa\u00f1ola no s\u00f3lo proporciona servicios postales tradicionales sino que tambi\u00e9n ha expandido su oferta para incluir soluciones de paqueter\u00eda y log\u00edstica tanto a nivel nacional como internacional. Correos juega un rol crucial en la conectividad de Espa\u00f1a, asegurando el acceso a servicios de env\u00edo en todo el territorio, incluidas las \u00e1reas rurales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9a1cea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9a1cea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cae9d1a\" data-id=\"cae9d1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca7c80f elementor-widget elementor-widget-text-editor\" data-id=\"ca7c80f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parte del grupo DPD (<\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/geopost-espana-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Geopost<\/span><\/a><span style=\"font-weight: 400;\">), SEUR es una de las compa\u00f1\u00edas l\u00edderes en el mercado de transporte urgente en Espa\u00f1a. Con una fuerte orientaci\u00f3n hacia la innovaci\u00f3n y la sostenibilidad, SEUR ofrece una amplia gama de servicios adaptados a las necesidades de empresas y consumidores, incluyendo soluciones ecol\u00f3gicas a trav\u00e9s de su flota de veh\u00edculos el\u00e9ctricos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f7f66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f7f66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2484cfb\" data-id=\"2484cfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bf355b elementor-widget elementor-widget-text-editor\" data-id=\"5bf355b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Otro ejemplo con<\/span> <span style=\"font-weight: 400;\">presencia global, es <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/dhl-express-spain-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DHL<\/span><\/a><span style=\"font-weight: 400;\"> que opera en Espa\u00f1a ofreciendo servicios de log\u00edstica y transporte express internacional. Su capacidad para conectar mercados y empresas a nivel mundial ha convertido a DHL en un actor indispensable para el comercio exterior espa\u00f1ol, facilitando las exportaciones e importaciones.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7910430 elementor-widget elementor-widget-image\" data-id=\"7910430\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-13273\" alt=\"\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/adrian-sulyok-InMD-APxayI-unsplash-1736x1157.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539563e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539563e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffc808a\" data-id=\"ffc808a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4fa9ae elementor-widget elementor-widget-text-editor\" data-id=\"a4fa9ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/mrw-courier-group-sa\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MRW<\/span><\/a><span style=\"font-weight: 400;\"> es por su parte, una empresa de mensajer\u00eda urgente que destaca por su compromiso con el servicio de calidad y rapidez. MRW ha desarrollado una extensa red que permite ofrecer servicios de entrega eficientes a nivel nacional e internacional, contribuyendo al dinamismo del sector retail y e-commerce en Espa\u00f1a. Otro ejemplo es <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/gls-courier-sa\"><span style=\"font-weight: 400;\">GLS<\/span><\/a><span style=\"font-weight: 400;\"> que ofrece en Espa\u00f1a servicios de paqueter\u00eda fiables y eficientes, dise\u00f1ados para satisfacer las demandas del mercado tanto en el \u00e1mbito de entregas nacionales como internacionales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13caa91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13caa91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e16a1d9\" data-id=\"e16a1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-953c217 elementor-widget elementor-widget-text-editor\" data-id=\"953c217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s, el sector tambi\u00e9n supone una gran oportunidad para nuevas empresas y \u2018startups\u2019, que encuentran nuevas f\u00f3rmulas para acceder a un mercado competitivo pero en constante crecimiento y evoluci\u00f3n. Una de ellas es <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/paack-logistics-iberia-sl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Paack<\/span><\/a><span style=\"font-weight: 400;\">, una \u2018startup\u2019 barcelonesa especializada en el sector de la log\u00edstica, como una soluci\u00f3n enfocada en entregas e-commerce agendadas y sostenibles, operando en Espa\u00f1a, Francia y Portugal.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1cb2ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1cb2ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a61b09b\" data-id=\"a61b09b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec145d5 elementor-widget elementor-widget-heading\" data-id=\"ec145d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Impacto Econ\u00f3mico y Social\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-048674d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"048674d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e8037b\" data-id=\"5e8037b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b634810 elementor-widget elementor-widget-text-editor\" data-id=\"b634810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El impacto econ\u00f3mico de estas empresas de paqueter\u00eda y log\u00edstica en Espa\u00f1a es considerable. Contribuyen significativamente al PIB del pa\u00eds, generando empleo y fomentando el crecimiento de otros sectores, como el comercio electr\u00f3nico, la manufactura y el retail. La eficiencia y efectividad de este sector son esenciales para la competitividad de las empresas espa\u00f1olas en el mercado global, ya que una log\u00edstica eficiente reduce costes y tiempos de entrega, factores clave para el \u00e9xito en la econom\u00eda actual.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c921aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c921aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-979d1af\" data-id=\"979d1af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a3ac1e elementor-widget elementor-widget-text-editor\" data-id=\"5a3ac1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En t\u00e9rminos sociales, el sector de la paqueter\u00eda y log\u00edstica desempe\u00f1a un papel vital en la inclusi\u00f3n y cohesi\u00f3n territorial, asegurando que productos y servicios sean accesibles para toda la poblaci\u00f3n, independientemente de su ubicaci\u00f3n geogr\u00e1fica. Esto es especialmente relevante en un pa\u00eds con la diversidad geogr\u00e1fica de Espa\u00f1a, donde \u00e1reas rurales o remotas dependen de estos servicios para su conexi\u00f3n con el resto del pa\u00eds y el mundo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ee6694 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ee6694\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fed72a0\" data-id=\"fed72a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6df0102 elementor-widget elementor-widget-text-editor\" data-id=\"6df0102\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s, la inversi\u00f3n en innovaci\u00f3n y sostenibilidad por parte de estas empresas est\u00e1 alineada con los objetivos de desarrollo sostenible y la transici\u00f3n hacia econom\u00edas m\u00e1s verdes. La implementaci\u00f3n de flotas de veh\u00edculos el\u00e9ctricos, sistemas de gesti\u00f3n log\u00edstica que optimizan rutas para reducir emisiones de CO2, y la apuesta por empaques reciclables o biodegradables, son ejemplos de c\u00f3mo el sector contribuye no solo econ\u00f3micamente, sino tambi\u00e9n en la preservaci\u00f3n del medio ambiente y en la promoci\u00f3n de un desarrollo sostenible.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El sector de la paqueter\u00eda y log\u00edstica en Espa\u00f1a juega un papel fundamental en el desarrollo econ\u00f3mico y social del pa\u00eds, facilitando el comercio tanto interno como internacional.<\/p>\n","protected":false},"author":1,"featured_media":13267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"post_class":"clearfix post-13266 post type-post status-publish format-standard has-post-thumbnail hentry category-business entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/es\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1780\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/stephane-yaich-hh8XC_s7uA0-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/02\/stephane-yaich-hh8XC_s7uA0-unsplash-scaled.jpg 2560w, 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