{"id":51066,"date":"2024-10-21T07:27:53","date_gmt":"2024-10-21T07:27:53","guid":{"rendered":"https://blog.infoempresa.com\/?p=51066"},"modified":"2024-10-21T07:27:55","modified_gmt":"2024-10-21T07:27:55","slug":"8-estrategias-de-marketing-segun-el-ciclo-de-vida-del-producto","status":"publish","type":"post","link":"https://blog.infoempresa.com\/es\/8-estrategias-de-marketing-segun-el-ciclo-de-vida-del-producto\/","title":{"rendered":"8 estrategias de marketing seg\u00fan el ciclo de vida del producto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51066\" class=\"elementor elementor-51066\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a07b7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a07b7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8da59f7\" data-id=\"8da59f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9907efc elementor-widget elementor-widget-text-editor\" data-id=\"9907efc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/www.munich-business-school.de\/es\/l\/diccionario-de-estudios-empresariales\/ciclo-de-vida-del-producto\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ciclo de vida de los productos<\/span><\/a><span style=\"font-weight: 400;\"> describe las diferentes etapas por las que pasa un bien desde su introducci\u00f3n en el mercado hasta su eventual retiro. Cada fase presenta desaf\u00edos y oportunidades \u00fanicos, lo que obliga a las empresas a adaptar sus estrategias para maximizar el valor del producto. A continuaci\u00f3n, analizaremos cada una de estas fases y veremos c\u00f3mo las compa\u00f1\u00edas deben ajustar sus estrategias de ventas y marketing en cada una.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ed69bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ed69bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf51ff8\" data-id=\"bf51ff8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e91b523 elementor-widget elementor-widget-heading\" data-id=\"e91b523\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Fase de Introducci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c9d21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c9d21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-737a952\" data-id=\"737a952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f9bf5 elementor-widget elementor-widget-text-editor\" data-id=\"64f9bf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La fase de introducci\u00f3n es el momento en que el producto se lanza al mercado. En esta etapa, el conocimiento sobre el producto es limitado y las ventas suelen ser bajas. Puede ser costosa debido a la necesidad de inversi\u00f3n en <\/span><a href=\"https:\/\/emprendedores.es\/gestion\/planes-de-negocio\/como-hacer-un-estudio-de-mercado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">investigaci\u00f3n y desarrollo<\/span><\/a><span style=\"font-weight: 400;\">, marketing y distribuci\u00f3n. El objetivo principal en esta etapa es crear conciencia y estimular la demanda inicial.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd293d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcd293d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca42be8\" data-id=\"ca42be8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8d5492 elementor-widget elementor-widget-text-editor\" data-id=\"b8d5492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estrategias empresariales en la fase de introducci\u00f3n:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abca56d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abca56d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8602bca\" data-id=\"8602bca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08da1c4 elementor-widget elementor-widget-text-editor\" data-id=\"08da1c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Marketing intensivo<\/b><span style=\"font-weight: 400;\">: La estrategia de marketing debe centrarse en generar conocimiento del producto y educar al mercado sobre sus beneficios. Esto puede incluir campa\u00f1as publicitarias agresivas, marketing digital, eventos de lanzamiento y promociones.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8812164 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8812164\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c151d20\" data-id=\"c151d20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2334c elementor-widget elementor-widget-text-editor\" data-id=\"9c2334c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Precios de penetraci\u00f3n o premium<\/b><span style=\"font-weight: 400;\">: Las empresas pueden optar por una estrategia de <\/span><a href=\"https:\/\/blog.hubspot.es\/sales\/estrategia-precios-de-penetracion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">precios de penetraci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">, fijando precios bajos para atraer r\u00e1pidamente a una base de clientes. Alternativamente, pueden optar por precios premium si el producto es innovador y exclusivo, posicion\u00e1ndose como un bien de lujo o alta calidad.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-feef371 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"feef371\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49a10a3\" data-id=\"49a10a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebbf974 elementor-widget elementor-widget-heading\" data-id=\"ebbf974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase de Crecimiento<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0615450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0615450\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06d00ed\" data-id=\"06d00ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8b03f elementor-widget elementor-widget-text-editor\" data-id=\"5c8b03f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En la fase de crecimiento, el producto comienza a ganar aceptaci\u00f3n en el mercado y las ventas aumentan de forma significativa. La competencia suele intensificarse a medida que m\u00e1s empresas ingresan al mercado atra\u00eddas por el \u00e9xito inicial del producto. En esta etapa, el objetivo principal es expandir la <\/span><a href=\"https:\/\/www.sumup.com\/es-es\/facturas\/glosario\/cuota-mercado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cuota de mercado<\/span><\/a><span style=\"font-weight: 400;\"> y optimizar la producci\u00f3n.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-530fdf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"530fdf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80c2dee\" data-id=\"80c2dee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7678408 elementor-widget elementor-widget-text-editor\" data-id=\"7678408\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estrategias empresariales en la fase de crecimiento:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9236b08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9236b08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9807e75\" data-id=\"9807e75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc13c5b elementor-widget elementor-widget-text-editor\" data-id=\"fc13c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Mejora del producto y diferenciaci\u00f3n<\/b><span style=\"font-weight: 400;\">: A medida que aumenta la competencia, las empresas deben concentrarse en mejorar el producto o agregar nuevas caracter\u00edsticas para diferenciarlo de los competidores. Innovar en el dise\u00f1o, las funcionalidades o el servicio postventa puede ser clave.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e1846e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e1846e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a52c405\" data-id=\"a52c405\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fed79c elementor-widget elementor-widget-text-editor\" data-id=\"1fed79c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Ampliaci\u00f3n de canales de distribuci\u00f3n<\/b><span style=\"font-weight: 400;\">: En esta fase, la distribuci\u00f3n se expande para llegar a un mayor n\u00famero de consumidores. Las empresas pueden aumentar su presencia en tiendas f\u00edsicas, plataformas online o incluso internacionalizarse si las condiciones del mercado lo permiten.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1155383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1155383\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eb0d0b\" data-id=\"5eb0d0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16fe3ca elementor-widget elementor-widget-heading\" data-id=\"16fe3ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase de Madurez\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d748db2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d748db2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98fcec3\" data-id=\"98fcec3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff21ed elementor-widget elementor-widget-text-editor\" data-id=\"3ff21ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La fase de madurez es la etapa m\u00e1s prolongada del ciclo de vida de un producto. Aqu\u00ed, las ventas se estabilizan y el mercado est\u00e1 saturado. Aunque el crecimiento de las ventas se ralentiza, esta fase es generalmente la m\u00e1s rentable, ya que los costos de producci\u00f3n han disminuido y la marca est\u00e1 bien establecida. El principal desaf\u00edo es mantener la cuota de mercado y proteger los m\u00e1rgenes de beneficio frente <\/span><a href=\"https://blog.infoempresa.com\/es\/vigilancia-competitiva-para-el-crecimiento-empresarial\/\"><span style=\"font-weight: 400;\">a la competencia<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-638b665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"638b665\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1361aa5\" data-id=\"1361aa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f216cf9 elementor-widget elementor-widget-text-editor\" data-id=\"f216cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estrategias empresariales en la fase de madurez:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f13623f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f13623f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0706601\" data-id=\"0706601\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8328b4f elementor-widget elementor-widget-text-editor\" data-id=\"8328b4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Diversificaci\u00f3n y extensi\u00f3n del producto<\/b><span style=\"font-weight: 400;\">: Las empresas pueden introducir versiones mejoradas o variantes del producto original para atraer a nuevos clientes y mantener interesados a los existentes. Esto puede incluir modificaciones de dise\u00f1o, mejoras tecnol\u00f3gicas o la adici\u00f3n de nuevas funcionalidades.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-115b92d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"115b92d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a775449\" data-id=\"a775449\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5853879 elementor-widget elementor-widget-text-editor\" data-id=\"5853879\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Promociones para fomentar la lealtad<\/b><span style=\"font-weight: 400;\">: En esta etapa, es crucial centrarse en retener a los clientes. Estrategias como programas de fidelizaci\u00f3n, descuentos por compras recurrentes o servicios adicionales pueden ser efectivas para evitar la p\u00e9rdida de clientes frente a competidores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94c44e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94c44e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6749622\" data-id=\"6749622\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc9ad60 elementor-widget elementor-widget-heading\" data-id=\"bc9ad60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Fase de Declive<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1de53a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1de53a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0b2b3b\" data-id=\"b0b2b3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3b72ff elementor-widget elementor-widget-text-editor\" data-id=\"b3b72ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finalmente, el producto entra en la fase de declive, donde las ventas empiezan a disminuir debido a varios factores, como la aparici\u00f3n de productos nuevos y m\u00e1s innovadores, el cambio en las preferencias de los consumidores o la saturaci\u00f3n del mercado. El objetivo en esta fase es gestionar el declive de la manera m\u00e1s rentable posible, buscando <\/span><a href=\"https://blog.infoempresa.com\/es\/indicadores-clave-de-negocio-que-todo-emprendedor-debe-dominar\/\"><span style=\"font-weight: 400;\">nuevas oportunidades<\/span><\/a><span style=\"font-weight: 400;\"> o preparando el retiro del producto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac05828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac05828\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b246768\" data-id=\"b246768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-516c271 elementor-widget elementor-widget-text-editor\" data-id=\"516c271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estrategias empresariales en la fase de declive:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de1139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de1139\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aac580d\" data-id=\"aac580d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd141d7 elementor-widget elementor-widget-text-editor\" data-id=\"dd141d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Reducci\u00f3n de costos<\/b><span style=\"font-weight: 400;\">: Dado que las ventas son cada vez menores, las empresas deben centrarse en reducir los costos lo m\u00e1ximo posible. Esto puede incluir la reducci\u00f3n de l\u00edneas de producci\u00f3n, la simplificaci\u00f3n de la oferta de productos o la reestructuraci\u00f3n de la empresa.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ecfa22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ecfa22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588b732\" data-id=\"588b732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-147054b elementor-widget elementor-widget-text-editor\" data-id=\"147054b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Promociones para liquidar inventario<\/b><span style=\"font-weight: 400;\">: Una estrategia com\u00fan en esta etapa es lanzar descuentos agresivos y promociones para liquidar el stock restante antes de retirar el producto del mercado.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe4d50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe4d50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90b08a0\" data-id=\"90b08a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e78f23 elementor-widget elementor-widget-text-editor\" data-id=\"7e78f23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El ciclo de vida de un producto proporciona un marco \u00fatil para entender las etapas que atraviesa un bien o servicio en el mercado. Desde la introducci\u00f3n hasta el declive, cada fase requiere estrategias espec\u00edficas para maximizar las oportunidades y minimizar los riesgos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cada fase en el ciclo de vida del producto presenta desaf\u00edos y oportunidades \u00fanicos, lo que obliga a las empresas a adaptar sus estrategias para maximizar el valor del producto.<\/p>\n","protected":false},"author":1,"featured_media":51074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"post_class":"clearfix post-51066 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/es\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/en\/category\/sin-categorizar\/\" rel=\"category tag\">Sin categorizar<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1707\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-scaled.jpg 2560w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>","sizes":{"thumbnail":"<img width=\"150\" height=\"150\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-150x150.jpg 150w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1200.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x600.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>","medium":"<img width=\"300\" height=\"200\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>","medium_large":"<img width=\"700\" height=\"467\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>","large":"<img width=\"700\" height=\"467\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>","rss-image":"<img width=\"300\" height=\"200\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg\" class=\"attachment-rss-image size-rss-image wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>","1536x1536":"<img width=\"1536\" height=\"1024\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>","2048x2048":"<img width=\"2048\" height=\"1365\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>","landscape":"<img width=\"1200\" height=\"800\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg\" class=\"attachment-landscape size-landscape wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","square":"<img width=\"1200\" height=\"1200\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1200.jpg\" class=\"attachment-square size-square wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1200.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-150x150.jpg 150w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x600.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","portrait":"<img width=\"1200\" height=\"1800\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1800.jpg\" class=\"attachment-portrait size-portrait wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x900.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","landscape_medium":"<img width=\"600\" height=\"400\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg\" class=\"attachment-landscape_medium size-landscape_medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","portrait_medium":"<img width=\"600\" height=\"900\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x900.jpg\" class=\"attachment-portrait_medium size-portrait_medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x900.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1800.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","square_medium":"<img width=\"600\" height=\"600\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x600.jpg\" class=\"attachment-square_medium size-square_medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x600.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-150x150.jpg 150w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x1200.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","sarmaya-featured-image":"<img width=\"1736\" height=\"1157\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg\" class=\"attachment-sarmaya-featured-image size-sarmaya-featured-image wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1736x1157.jpg 1736w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-300x200.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1024x683.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-768x512.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1536x1024.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-2048x1365.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/10\/pexels-tranmautritam-412201-600x400.jpg 600w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/>"}},"published_date":"octubre 21, 2024","comments_number":"0 Comment","_links":{"self":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts\/51066"}],"collection":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/comments?post=51066"}],"version-history":[{"count":8,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts\/51066\/revisions"}],"predecessor-version":[{"id":51078,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts\/51066\/revisions\/51078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/media\/51074"}],"wp:attachment":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/media?parent=51066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/categories?post=51066"},{"taxonomy":"post_tag","embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/tags?post=51066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}