{"id":52184,"date":"2024-11-04T09:03:29","date_gmt":"2024-11-04T09:03:29","guid":{"rendered":"https://blog.infoempresa.com\/?p=52184"},"modified":"2024-11-04T09:11:41","modified_gmt":"2024-11-04T09:11:41","slug":"gamificacion-como-mejorar-el-compromiso-de-los-empleados","status":"publish","type":"post","link":"https://blog.infoempresa.com\/es\/gamificacion-como-mejorar-el-compromiso-de-los-empleados\/","title":{"rendered":"Gamificaci\u00f3n: c\u00f3mo mejorar el compromiso de los empleados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52184\" class=\"elementor elementor-52184\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8df5b96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8df5b96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25e56e2\" data-id=\"25e56e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2defb28 elementor-widget elementor-widget-text-editor\" data-id=\"2defb28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/www.iebschool.com\/blog\/gamificacion-empresas-marketing-digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gamificaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> ha ganado terreno en los \u00faltimos a\u00f1os como una herramienta efectiva para motivar a los empleados y mejorar la experiencia en el trabajo. Aplicar din\u00e1micas y elementos propios de los juegos al entorno laboral no solo puede hacer que las tareas cotidianas sean m\u00e1s entretenidas, sino que tambi\u00e9n permite fomentar el compromiso y la innovaci\u00f3n dentro de la organizaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0b9555 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0b9555\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-694cb2f\" data-id=\"694cb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ee0dd elementor-widget elementor-widget-heading\" data-id=\"a5ee0dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la gamificaci\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3a4d1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3a4d1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b8d62c\" data-id=\"3b8d62c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd914af elementor-widget elementor-widget-text-editor\" data-id=\"cd914af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La gamificaci\u00f3n es la aplicaci\u00f3n de elementos y mec\u00e1nicas propias de los juegos en contextos no l\u00fadicos, como la educaci\u00f3n, la salud o el entorno laboral. Se basa en el uso de incentivos que generan motivaci\u00f3n intr\u00ednseca y extr\u00ednseca en las personas para realizar determinadas acciones.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4bc3d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4bc3d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7e4650\" data-id=\"b7e4650\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7625279 elementor-widget elementor-widget-text-editor\" data-id=\"7625279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La gamificaci\u00f3n funciona al aprovechar las mismas din\u00e1micas que hacen a los videojuegos tan atractivos: logros, recompensas, progreso visible y competencia amistosa. Al trasladar estos elementos al lugar de trabajo, las empresas pueden transformar actividades rutinarias en experiencias m\u00e1s envolventes y significativas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cca545f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cca545f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a243b\" data-id=\"50a243b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0450625 elementor-widget elementor-widget-heading\" data-id=\"0450625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beneficios de la gamificaci\u00f3n en la empresa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e805889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e805889\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7425ff\" data-id=\"b7425ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9144c67 elementor-widget elementor-widget-text-editor\" data-id=\"9144c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La implementaci\u00f3n de estrategias de gamificaci\u00f3n dentro de una empresa puede generar una serie de beneficios, tanto para los empleados como para la organizaci\u00f3n. Algunos de los m\u00e1s destacados son:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-925bbf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"925bbf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28b09\" data-id=\"1a28b09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5bc36 elementor-widget elementor-widget-text-editor\" data-id=\"3b5bc36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\">Mayor motivaci\u00f3n<span style=\"font-weight: 400;\">: los empleados tienden a sentirse m\u00e1s motivados cuando pueden visualizar su progreso y recibir recompensas por sus esfuerzos. Esto promueve una mayor dedicaci\u00f3n a las tareas asignadas.<\/span><\/li><li aria-level=\"1\">Fomento de la colaboraci\u00f3n<span style=\"font-weight: 400;\">: muchos sistemas de gamificaci\u00f3n est\u00e1n dise\u00f1ados para fomentar la colaboraci\u00f3n entre los empleados, creando equipos m\u00e1s cohesionados y din\u00e1micos.<\/span><\/li><li aria-level=\"1\">Desarrollo de habilidades<span style=\"font-weight: 400;\">: las din\u00e1micas de juego permiten a los empleados desarrollar nuevas habilidades y conocimientos de manera m\u00e1s interactiva y pr\u00e1ctica.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Mejora del bienestar laboral<span style=\"font-weight: 400;\">: el uso de gamificaci\u00f3n puede hacer que el ambiente laboral sea m\u00e1s ameno y divertido, lo que reduce el estr\u00e9s y mejora el bienestar de los empleados.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c11cbcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c11cbcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19efc1f\" data-id=\"19efc1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0aba57 elementor-widget elementor-widget-heading\" data-id=\"c0aba57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empresas espa\u00f1olas que utilizan la gamificaci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91c5288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91c5288\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cf8d3f\" data-id=\"7cf8d3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4548f4 elementor-widget elementor-widget-text-editor\" data-id=\"d4548f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/mutua-madrilena-automovilista-sociedad-de-seguros-a-prima-fija#google_vignette\">Mutua Madrile\u00f1a<\/a>, <span style=\"font-weight: 400;\">una de las mayores aseguradoras de Espa\u00f1a, ha incorporado la gamificaci\u00f3n en su estrategia con el objetivo de mejorar la formaci\u00f3n y el desarrollo de habilidades de sus empleados. La compa\u00f1\u00eda lanz\u00f3 una plataforma digital de formaci\u00f3n interna en la que los empleados pueden avanzar por niveles, ganar puntos y obtener recompensas a medida que completan m\u00f3dulos de formaci\u00f3n.<\/span><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfa5885 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfa5885\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5136135\" data-id=\"5136135\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc5add elementor-widget elementor-widget-text-editor\" data-id=\"2dc5add\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/santanderpost.com.ar\/articulo\/gamificacion-en-las-empresas-asi-la-aplican-para-el-bienestar-de-sus-equipos\/\" target=\"_blank\" rel=\"noopener\"><b>Banco Santander<\/b><\/a><span style=\"font-weight: 400;\"> ha sido pionero en el uso de gamificaci\u00f3n para mejorar la colaboraci\u00f3n y fomentar la innovaci\u00f3n dentro de la organizaci\u00f3n. El banco implement\u00f3 un programa de gamificaci\u00f3n interno llamado <\/span><b>\u00abSantander Challenge\u00bb<\/b><span style=\"font-weight: 400;\">, dise\u00f1ado para involucrar a sus empleados en la resoluci\u00f3n de problemas empresariales mediante la colaboraci\u00f3n. En este programa, los empleados son desafiados a proponer soluciones innovadoras a problemas reales de la empresa, y los equipos que desarrollan las mejores ideas reciben premios y reconocimiento.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cff0abe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cff0abe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb06d4c\" data-id=\"bb06d4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a06766 elementor-widget elementor-widget-text-editor\" data-id=\"1a06766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/ntt-data-spain-bpo-sl\" target=\"_blank\" rel=\"noopener\"><b>Everis<\/b><\/a><span style=\"font-weight: 400;\">, una consultora multinacional con sede en Espa\u00f1a, ha adoptado la gamificaci\u00f3n para reforzar el compromiso y la productividad de sus equipos. Una de las estrategias de gamificaci\u00f3n m\u00e1s exitosas que ha implementado Everis es el uso de plataformas gamificadas para mejorar la gesti\u00f3n de proyectos. Con el uso de estas plataformas, los equipos de trabajo pueden establecer metas claras, asignar tareas, y realizar un seguimiento de su progreso a trav\u00e9s de una interfaz visual similar a la de un videojuego.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05fa376 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05fa376\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85447fc\" data-id=\"85447fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b346d3 elementor-widget elementor-widget-text-editor\" data-id=\"5b346d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La gamificaci\u00f3n se est\u00e1 convirtiendo en una herramienta clave para las empresas que buscan mejorar la motivaci\u00f3n, la productividad y el compromiso de sus empleados. Los ejemplos de <\/span><b>Mutua Madrile\u00f1a<\/b><span style=\"font-weight: 400;\">, <\/span><b>Santander<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Everis<\/b><span style=\"font-weight: 400;\"> demuestran c\u00f3mo las organizaciones pueden aprovechar los principios de los juegos para transformar la forma en que gestionan el talento, fomentan la colaboraci\u00f3n y mejoran el rendimiento en general.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef44f88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef44f88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bd33e6\" data-id=\"2bd33e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4790ad6 elementor-widget elementor-widget-text-editor\" data-id=\"4790ad6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sin embargo, como con cualquier estrategia empresarial, es importante que la gamificaci\u00f3n est\u00e9 alineada con los objetivos de la empresa y que se implemente de manera cuidadosa, teniendo en cuenta las necesidades y expectativas de los empleados. Al hacerlo, las empresas pueden crear entornos laborales m\u00e1s din\u00e1micos, motivadores y eficientes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La gamificaci\u00f3n ha ganado terreno en los \u00faltimos a\u00f1os como una herramienta efectiva para motivar a los empleados y mejorar la experiencia en el trabajo. Descubre c\u00f3mo aplicarla a tu estrategia. <\/p>\n","protected":false},"author":1,"featured_media":52190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,1],"tags":[],"post_class":"clearfix post-52184 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-corporate category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/es\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/es\/category\/corporate\/\" rel=\"category tag\">Corporate<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/en\/category\/sin-categorizar\/\" rel=\"category tag\">Sin categorizar<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1707\" 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