{"id":55057,"date":"2024-12-16T09:44:06","date_gmt":"2024-12-16T09:44:06","guid":{"rendered":"https://blog.infoempresa.com\/?p=55057"},"modified":"2024-12-16T09:44:08","modified_gmt":"2024-12-16T09:44:08","slug":"los-motores-de-busqueda-de-la-generacion-z-y-su-relacion-con-el-branding","status":"publish","type":"post","link":"https://blog.infoempresa.com\/es\/los-motores-de-busqueda-de-la-generacion-z-y-su-relacion-con-el-branding\/","title":{"rendered":"Los motores de b\u00fasqueda de la Generaci\u00f3n Z y su relaci\u00f3n con el branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55057\" class=\"elementor elementor-55057\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bc3773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bc3773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d31fa8\" data-id=\"7d31fa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ffefd elementor-widget elementor-widget-text-editor\" data-id=\"33ffefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Durante d\u00e9cadas, Google ha sido la herramienta indiscutible para buscar informaci\u00f3n en Internet. Sin embargo con la llegada de la Generaci\u00f3n Z (aquellos consumidores nacidos entre los a\u00f1os 90 y 2010) las redes sociales, y <\/span><a href=\"https:\/\/www.marketinet.com\/blog\/tiktok-motor-busqueda-favorito-generacion-z\/#:~:text=TikTok%20triunfa%20como%20motor%20de,comentarios%2C%20permiti%C3%A9ndoles%20tener%20conversaciones%20espont%C3%A1neas.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">en especial TikTok<\/span><\/a><span style=\"font-weight: 400;\">, se han convertido en fuentes de informaci\u00f3n primarias. Este cambio de paradigma no solo representa una transformaci\u00f3n tecnol\u00f3gica, sino tambi\u00e9n cultural, que est\u00e1 redefiniendo la manera en que los j\u00f3venes consumen, comparten y validan la informaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb86f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb86f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf1fba\" data-id=\"4cf1fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832a7bc elementor-widget elementor-widget-text-editor\" data-id=\"832a7bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si relacionamos dicha tendencia con la transformaci\u00f3n que ha sufrido el marketing tradicional desde la aparici\u00f3n de la Generaci\u00f3n Z en el mercado descubrimos que una estrategia de redes s\u00f3lida y alineada con la actualidad resulta fundamental para que nuestra marca resuene en los ideales de este nicho tan determinante.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3fa54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3fa54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13123e\" data-id=\"d13123e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe6452 elementor-widget elementor-widget-heading\" data-id=\"abe6452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">La Generaci\u00f3n Z y su relaci\u00f3n con la informaci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8856497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8856497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-388924b\" data-id=\"388924b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-843aebf elementor-widget elementor-widget-text-editor\" data-id=\"843aebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https://blog.infoempresa.com\/es\/las-marcas-espanolas-favoritas-de-la-generacion-z\/\"><span style=\"font-weight: 400;\">La Generaci\u00f3n Z<\/span><\/a><span style=\"font-weight: 400;\"> ha crecido inmersa en un entorno digital. Desde temprana edad han tenido acceso a dispositivos inteligentes, redes sociales y una cantidad inagotable de datos en l\u00ednea. Esta familiaridad con la tecnolog\u00eda ha moldeado su forma de interactuar con la informaci\u00f3n. A diferencia de generaciones anteriores, que confiaban en enciclopedias, libros y buscadores como Google, los Z prefieren fuentes m\u00e1s visuales, r\u00e1pidas y entretenidas. Para esta generaci\u00f3n, el consumo de informaci\u00f3n no est\u00e1 separado del entretenimiento. Los videos cortos y atractivos que ofrecen plataformas como TikTok satisfacen su preferencia por contenido digerible en pocos segundos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be498bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be498bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a548465\" data-id=\"a548465\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ee57bf elementor-widget elementor-widget-heading\" data-id=\"1ee57bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok como motor de b\u00fasqueda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da26190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da26190\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baf7c24\" data-id=\"baf7c24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3befb8e elementor-widget elementor-widget-text-editor\" data-id=\"3befb8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uno de los factores clave del \u00e9xito de TikTok como fuente de informaci\u00f3n es su algoritmo. Mientras que Google clasifica los resultados en funci\u00f3n de factores como SEO y palabras clave, TikTok utiliza un sistema basado en la interacci\u00f3n y el comportamiento del usuario. Esto significa que los j\u00f3venes reciben contenido que no solo responde a su consulta, sino que tambi\u00e9n est\u00e1 alineado con sus intereses y preferencias. Esta presentaci\u00f3n m\u00e1s humana y narrativa resulta muy atractiva para la Generaci\u00f3n Z, quienes valoran la autenticidad y las recomendaciones personalizadas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe71e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe71e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5ded4\" data-id=\"0e5ded4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e4bed elementor-widget elementor-widget-text-editor\" data-id=\"01e4bed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sin embargo, el <\/span><a href=\"https:\/\/agendarweb.com.ar\/2024\/06\/19\/mas-alla-de-google-nuevos-motores-de-busqueda-lo-desafian\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">declive de Google como fuente primaria de informaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> entre los j\u00f3venes no se debe exclusivamente al auge de TikTok, sino tambi\u00e9n a limitaciones inherentes a su modelo. Por ejemplo, los resultados de b\u00fasqueda de Google est\u00e1n dominados por anuncios pagados y p\u00e1ginas optimizadas para SEO. Lo cual transmite una impresi\u00f3n enga\u00f1osa.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a523f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a523f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db4256\" data-id=\"1db4256\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51902a3 elementor-widget elementor-widget-heading\" data-id=\"51902a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El futuro de la informaci\u00f3n en la era de las redes sociales <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e8d130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e8d130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a96ddef\" data-id=\"a96ddef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bc0707 elementor-widget elementor-widget-text-editor\" data-id=\"9bc0707\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A medida que la Generaci\u00f3n Z madura y su influencia crece, las empresas y plataformas tecnol\u00f3gicas tendr\u00e1n que adaptarse a sus preferencias. Las empresas tambi\u00e9n deben optimizar su estrategia de contenido para aprovechar estas nuevas plataformas como motores de b\u00fasqueda. Por ejemplo, marcas como Zara, Iberia y Estrella Damm han destacado en redes sociales gracias a su contenido creativo y bien dirigido.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca59d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca59d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d04a2b0\" data-id=\"d04a2b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5765f46 elementor-widget elementor-widget-text-editor\" data-id=\"5765f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\"><span style=\"font-weight: 400;\">Zara<\/span><\/a><span style=\"font-weight: 400;\"> utiliza TikTok para presentar sus colecciones de manera innovadora, mientras que Iberia genera videos atractivos que inspiran a viajar. Por su parte, Estrella Damm apuesta por storytelling para conectar emocionalmente con los usuarios. Estos ejemplos demuestran c\u00f3mo las empresas pueden optimizar su presencia en redes para captar la atenci\u00f3n de la Generaci\u00f3n Z, generando mayor interacci\u00f3n y lealtad a sus marcas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fc71c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc71c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7d7231\" data-id=\"e7d7231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2c3208 elementor-widget elementor-widget-heading\" data-id=\"c2c3208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00860cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00860cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90eac2\" data-id=\"b90eac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5e03e9 elementor-widget elementor-widget-text-editor\" data-id=\"e5e03e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La transici\u00f3n de Google a TikTok como fuente primaria de informaci\u00f3n para la Generaci\u00f3n Z representa mucho m\u00e1s que un cambio de herramienta. Es una muestra de c\u00f3mo los j\u00f3venes priorizan la autenticidad, la personalizaci\u00f3n y la interactividad en su b\u00fasqueda de conocimiento. Mientras que Google sigue siendo una herramienta poderosa, su dominio ya no es absoluto. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93bc2f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93bc2f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e4cc9a\" data-id=\"8e4cc9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3e45a elementor-widget elementor-widget-text-editor\" data-id=\"4e3e45a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El gigante de la tecnolog\u00eda ya est\u00e1 tomando medidas para recuperar parte de su relevancia entre los j\u00f3venes, integrando m\u00e1s funciones visuales y apostando por contenido en formato de video en herramientas como Google Maps y YouTube Shorts. Sin embargo, la pregunta sigue siendo si estos esfuerzos ser\u00e1n suficientes para competir con el atractivo de plataformas como TikTok.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2d28d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2d28d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0f81a\" data-id=\"dc0f81a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dffc4a elementor-widget elementor-widget-text-editor\" data-id=\"4dffc4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por su parte, TikTok tambi\u00e9n enfrenta desaf\u00edos. La creciente preocupaci\u00f3n por la desinformaci\u00f3n y la falta de regulaci\u00f3n podr\u00eda afectar su reputaci\u00f3n como fuente confiable de informaci\u00f3n. Para mantener su posici\u00f3n, deber\u00e1 encontrar un equilibrio entre la libertad creativa de los usuarios y la implementaci\u00f3n de mecanismos que garanticen la veracidad del contenido.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con la llegada de la Generaci\u00f3n Z las redes sociales, y en especial TikTok, se han convertido en fuentes de informaci\u00f3n primarias.<\/p>\n","protected":false},"author":1,"featured_media":55062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"post_class":"clearfix post-55057 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/es\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/corporate\/\" rel=\"category tag\">Corporate<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/en\/category\/sin-categorizar\/\" rel=\"category tag\">Sin categorizar<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1662\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-scaled.jpg 2560w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>","sizes":{"thumbnail":"<img width=\"150\" height=\"150\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-150x150.jpg 150w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1200.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x600.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>","medium":"<img width=\"300\" height=\"195\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>","medium_large":"<img width=\"700\" height=\"455\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>","large":"<img width=\"700\" height=\"455\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>","rss-image":"<img width=\"300\" height=\"195\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg\" class=\"attachment-rss-image size-rss-image wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>","1536x1536":"<img width=\"1536\" height=\"997\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>","2048x2048":"<img width=\"2048\" height=\"1330\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>","landscape":"<img width=\"1200\" height=\"800\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x800.jpg\" class=\"attachment-landscape size-landscape wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","square":"<img width=\"1200\" height=\"1200\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1200.jpg\" class=\"attachment-square size-square wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1200.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-150x150.jpg 150w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x600.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","portrait":"<img width=\"1200\" height=\"1800\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1800.jpg\" class=\"attachment-portrait size-portrait wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x900.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","landscape_medium":"<img width=\"600\" height=\"400\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x400.jpg\" class=\"attachment-landscape_medium size-landscape_medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x400.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x800.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","portrait_medium":"<img width=\"600\" height=\"900\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x900.jpg\" class=\"attachment-portrait_medium size-portrait_medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x900.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1800.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","square_medium":"<img width=\"600\" height=\"600\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x600.jpg\" class=\"attachment-square_medium size-square_medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x600.jpg 600w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-150x150.jpg 150w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1200.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>","sarmaya-featured-image":"<img width=\"1736\" height=\"1127\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg\" class=\"attachment-sarmaya-featured-image size-sarmaya-featured-image wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1736x1127.jpg 1736w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1024x665.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-768x499.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1536x997.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-2048x1330.jpg 2048w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/>"}},"published_date":"diciembre 16, 2024","comments_number":"0 Comment","_links":{"self":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts\/55057"}],"collection":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/comments?post=55057"}],"version-history":[{"count":5,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts\/55057\/revisions"}],"predecessor-version":[{"id":55066,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/posts\/55057\/revisions\/55066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/media\/55062"}],"wp:attachment":[{"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/media?parent=55057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/categories?post=55057"},{"taxonomy":"post_tag","embeddable":true,"href":"https://blog.infoempresa.com\/es\/wp-json\/wp\/v2\/tags?post=55057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}