{"id":8079,"date":"2024-01-22T11:03:19","date_gmt":"2024-01-22T11:03:19","guid":{"rendered":"https://blog.infoempresa.com\/?p=8079"},"modified":"2024-07-22T08:03:16","modified_gmt":"2024-07-22T08:03:16","slug":"espana-destaca-en-el-ranking-global-de-marcas","status":"publish","type":"post","link":"https://blog.infoempresa.com\/es\/espana-destaca-en-el-ranking-global-de-marcas\/","title":{"rendered":"Espa\u00f1a destaca en el ranking global de marcas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8079\" class=\"elementor elementor-8079\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72fbd0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fbd0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d19c64\" data-id=\"5d19c64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4ec34 elementor-widget elementor-widget-text-editor\" data-id=\"ad4ec34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Cada a\u00f1o, Brand Finance, la consultora l\u00edder en valoraci\u00f3n de marcas, realiza una evaluaci\u00f3n exhaustiva de 5.000 de las marcas m\u00e1s influyentes a nivel mundial y publica m\u00e1s de 100 informes que clasifican marcas en diversos sectores y pa\u00edses. Entre estos informes, destaca el prestigioso Brand Finance Global 500 2024, que presenta las 500 marcas m\u00e1s valiosas y s\u00f3lidas del mundo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dccd7fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dccd7fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0c1973\" data-id=\"e0c1973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de555fb elementor-widget elementor-widget-text-editor\" data-id=\"de555fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Espa\u00f1a no se queda atr\u00e1s en este ranking global, con la presencia de siete marcas que destacan por su valor y fortaleza. Estas marcas son Santander, <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\"><span style=\"font-weight: 400;\">Zara<\/span><\/a><span style=\"font-weight: 400;\">, Movistar, BBVA, <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/mercadona-sa\"><span style=\"font-weight: 400;\">Mercadona<\/span><\/a><span style=\"font-weight: 400;\">, CaixaBank e <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/iberdrola-sa\"><span style=\"font-weight: 400;\">Iberdrola<\/span><\/a><span style=\"font-weight: 400;\">, esta \u00faltima regresando al ranking despu\u00e9s de dos a\u00f1os de ausencia. Lamentablemente, <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/repsol-sa\"><span style=\"font-weight: 400;\">Repsol<\/span><\/a><span style=\"font-weight: 400;\">, que estuvo presente en el ranking de 2023, no logr\u00f3 mantenerse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f677fb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f677fb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cedb94f\" data-id=\"cedb94f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d20850b elementor-widget elementor-widget-text-editor\" data-id=\"d20850b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El valor de marca conjunto de estas siete marcas espa\u00f1olas asciende a impresionantes \u20ac62,5 mil millones, lo que representa un aumento del 12% en comparaci\u00f3n con el valor total de las siete marcas en 2023.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d65b19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d65b19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136af21\" data-id=\"136af21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbb3a1 elementor-widget elementor-widget-text-editor\" data-id=\"9fbb3a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/directivo\/alonso-ulloa-pilar\"><span style=\"font-weight: 400;\">Pilar Alonso Ulloa<\/span><\/a><span style=\"font-weight: 400;\">, Managing Director Iberia (Espa\u00f1a, Portugal) y Sudam\u00e9rica en <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/brand-finance\"><span style=\"font-weight: 400;\">Brand Finance<\/span><\/a><span style=\"font-weight: 400;\">, destaca la importancia de estas marcas espa\u00f1olas en el contexto global. No s\u00f3lo representan la calidad y la innovaci\u00f3n de Espa\u00f1a en el escenario internacional, sino que tambi\u00e9n contribuyen al crecimiento econ\u00f3mico del pa\u00eds y consolidan su posici\u00f3n en el \u00e1mbito global.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f1c09b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f1c09b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f9553\" data-id=\"d8f9553\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc4e894 elementor-widget elementor-widget-text-editor\" data-id=\"bc4e894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/banco-de-santander-sa\"><span style=\"font-weight: 400;\"><strong>Santander<\/strong><\/span><\/a><span style=\"font-weight: 400;\">, l\u00edder de las marcas espa\u00f1olas, ocupa el puesto 101 en el ranking global de marcas. Su valor de marca aumenta un 8%, impulsado por su crecimiento en beneficio neto. A pesar de una leve disminuci\u00f3n en la fortaleza de la marca, el banco asciende 15 lugares gracias a su posici\u00f3n como el segundo prestamista m\u00e1s grande de la eurozona y su s\u00f3lida presencia en marketing e imagen, respaldada por una amplia huella y recursos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cce955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cce955\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f57663c\" data-id=\"f57663c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392c66b elementor-widget elementor-widget-text-editor\" data-id=\"392c66b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La segunda marca espa\u00f1ola m\u00e1s destacada es <\/span><strong><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\">Zara<\/a><\/strong><span style=\"font-weight: 400;\"> (grupo <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/inditex-sa\"><span style=\"font-weight: 400;\">Inditex<\/span><\/a><span style=\"font-weight: 400;\">), que experimenta un aumento del 43% en su valor de marca debido a sus s\u00f3lidos resultados financieros. Sube 61 lugares en el ranking, alcanzando el puesto 120. Su empresa matriz, <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/inditex-sa\"><span style=\"font-weight: 400;\">Inditex<\/span><\/a><span style=\"font-weight: 400;\">, logr\u00f3 r\u00e9cords financieros en 2023 con seis trimestres consecutivos de crecimiento. La estrategia de simplificaci\u00f3n de tiendas result\u00f3 en un aumento del 13,5% en sus ventas hasta los \u20ac16.851 millones. Presente en 20 pa\u00edses, incluyendo Estados Unidos, est\u00e1 cosechando \u00e9xitos tanto en l\u00ednea como en tiendas f\u00edsicas. Inditex conf\u00eda en su trayectoria de crecimiento para 2024.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1abe65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1abe65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0df7544\" data-id=\"0df7544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0be72f elementor-widget elementor-widget-text-editor\" data-id=\"d0be72f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Movistar<\/strong>, ahora en el puesto 290, forma parte del top 3 de las marcas espa\u00f1olas en el ranking. Los resultados del tercer trimestre de 2023 de Movistar Espa\u00f1a reflejan el \u00e9xito de su estrategia de crecimiento y sostenibilidad. La nueva oferta comercial <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/telefonica-audiovisual-digital-sl\"><span style=\"font-weight: 400;\">Movistar plus<\/span><\/a><span style=\"font-weight: 400;\">+ para servicios de TI refleja su enfoque en la innovaci\u00f3n. Su empresa matriz, <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/telefonica-sa\"><span style=\"font-weight: 400;\">Telef\u00f3nica<\/span><\/a><span style=\"font-weight: 400;\">, experimenta un aumento del 1,8% en los ingresos gracias al crecimiento org\u00e1nico.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28d94d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28d94d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80d423e\" data-id=\"80d423e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38df20a elementor-widget elementor-widget-text-editor\" data-id=\"38df20a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Iberdrola<\/strong>, una de las marcas que regresa al ranking en 2024, se posiciona en el puesto 453 con un aumento del 21,5% en el valor de marca y un incremento del 4% en la fortaleza de marca. Este aumento se debe a mejoras en consideraci\u00f3n, recomendaci\u00f3n y reputaci\u00f3n. Iberdrola, l\u00edder en valor en bolsa en Europa y segunda en el mundo, registr\u00f3 s\u00f3lidos resultados financieros en los primeros meses del a\u00f1o pasado y proyecta un crecimiento de doble d\u00edgito en el beneficio neto para el cierre de 2023.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3174a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3174a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d903a56\" data-id=\"d903a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab6698 elementor-widget elementor-widget-text-editor\" data-id=\"4ab6698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/bbva-sa\">BBVA<\/a><\/strong><span style=\"font-weight: 400;\"> (puesto 316 y un valor de marca que aumenta un 5%) cerr\u00f3 2023 con s\u00f3lidos resultados financieros en los primeros nueve meses, alcanzando un beneficio neto de \u20ac5.961 millones, un aumento del 24,3% respecto al mismo periodo del a\u00f1o anterior.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8f06c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f8f06c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0a9f59\" data-id=\"e0a9f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2306ce elementor-widget elementor-widget-text-editor\" data-id=\"f2306ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Mercadona<\/strong> (puesto 395 y valor de marca que cae un 4% debido a una disminuci\u00f3n en la fortaleza de marca) logr\u00f3 un aumento del 4% en sus ventas, en contraste con el declive del 0,2% en el sector. Adem\u00e1s, contin\u00faa su expansi\u00f3n en Portugal, ampliando su presencia en el mercado internacional.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9f2bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9f2bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf928d8\" data-id=\"cf928d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002c92e elementor-widget elementor-widget-text-editor\" data-id=\"002c92e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/caixabank-sa\">CaixaBank<\/a><\/strong><span style=\"font-weight: 400;\"> (puesto 404 y un valor de marca que aumenta un 13%) se destaca como la segunda marca que m\u00e1s crece en posiciones en el ranking, avanzando 45 lugares. Adem\u00e1s, muestra un s\u00f3lido aumento en la fortaleza de marca, con un incremento del 3,8%. Esto demuestra el enfoque en la innovaci\u00f3n y la calidad que la marca ha incorporado en su estrategia.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35feeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35feeb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1979e9\" data-id=\"f1979e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba4c4f elementor-widget elementor-widget-text-editor\" data-id=\"7ba4c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En cuanto a la fortaleza de marca, BBVA presenta la puntuaci\u00f3n m\u00e1s alta entre las marcas espa\u00f1olas (86.53 sobre 100), lo que la coloca entre las 50 marcas m\u00e1s fuertes del mundo (posici\u00f3n 30 de 500 en el ranking de fortaleza de marca). Le sigue Mercadona (83.37\/100) e Iberdrola (78.50\/100).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f3ccb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f3ccb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e9abf\" data-id=\"11e9abf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06d89fd elementor-widget elementor-widget-text-editor\" data-id=\"06d89fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/apple-sa\"><span style=\"font-weight: 400;\"><strong>Apple<\/strong><\/span><\/a><span style=\"font-weight: 400;\">, con un valor de marca de \u20ac482,1 mil millones, ha experimentado un notable aumento a pesar de un estancamiento en las ventas del iPhone. La estrategia de la compa\u00f1\u00eda para explorar nuevos mercados, expandir su ecosistema y fomentar las actualizaciones a iPhones de mayor valor ha sido efectiva. Apple mantiene su posici\u00f3n dominante en el mercado de tel\u00e9fonos inteligentes de gama alta, con una cuota del 71%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087a77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087a77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8be388\" data-id=\"b8be388\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5865a08 elementor-widget elementor-widget-text-editor\" data-id=\"5865a08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El estudio de mercado de Brand Finance revel\u00f3 un aumento significativo entre las marcas que han invertido considerablemente en Inteligencia Artificial. Esto ha llevado a <\/span><a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/nvidia-computing-spain-sl\"><span style=\"font-weight: 400;\">NVIDIA<\/span><\/a><span style=\"font-weight: 400;\"> a convertirse en la marca que m\u00e1s crece en el mundo, con un aumento del 155% en su valor de marca, que alcanza los \u20ac41,5 mil millones. NVIDIA, l\u00edder en chips de IA, es percibida como altamente innovadora, con niveles crecientes de familiaridad, consideraci\u00f3n y recomendaci\u00f3n seg\u00fan el estudio.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63f54b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63f54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d542b3\" data-id=\"9d542b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc49091 elementor-widget elementor-widget-text-editor\" data-id=\"dc49091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En resumen, el ranking Brand Finance Global 500 2024 destaca el valor y la fortaleza de las marcas espa\u00f1olas en el panorama internacional, as\u00ed como el impacto de la innovaci\u00f3n y la inversi\u00f3n en tecnolog\u00eda en el crecimiento de las marcas globales. La competitividad y el compromiso con la calidad siguen siendo motores clave para el \u00e9xito de estas marcas en el mundo empresarial global.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Finance Global 500 2024 destaca el valor y la fortaleza de las marcas espa\u00f1olas en el panorama internacional, as\u00ed como el impacto de la innovaci\u00f3n y la inversi\u00f3n en tecnolog\u00eda en el crecimiento de las marcas globales.<\/p>\n","protected":false},"author":1,"featured_media":8080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"post_class":"clearfix post-8079 post type-post status-publish format-standard has-post-thumbnail hentry category-business 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