{"id":2872,"date":"2023-08-23T10:38:48","date_gmt":"2023-08-23T10:38:48","guid":{"rendered":"https://blog.infoempresa.com\/?p=2872"},"modified":"2023-08-25T08:36:16","modified_gmt":"2023-08-25T08:36:16","slug":"indicadores-clave-de-negocio-que-todo-emprendedor-debe-dominar","status":"publish","type":"post","link":"https://blog.infoempresa.com\/fr\/indicadores-clave-de-negocio-que-todo-emprendedor-debe-dominar\/","title":{"rendered":"Indicateurs commerciaux cl\u00e9s que tout entrepreneur doit ma\u00eetriser"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2872\" class=\"elementor elementor-2872\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d6791b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d6791b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1efb14\" data-id=\"d1efb14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d4744d elementor-widget elementor-widget-text-editor\" data-id=\"9d4744d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p> Chaque entrepreneur, qu&rsquo;il dirige une tr\u00e8s petite entreprise ou en cr\u00e9e une nouvelle, a \u00e0 l&rsquo;esprit la n\u00e9cessit\u00e9 de contr\u00f4ler, de maintenir ou d&rsquo;am\u00e9liorer les r\u00e9sultats de son entreprise\u00a0: ventes, niveaux de stocks, carnet de commandes, panier moyen, nouveaux march\u00e9s, nouveaux produits. Pour mesurer efficacement les performances de leur entreprise, les entrepreneurs doivent \u00e9tablir des indicateurs. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cc6f7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc6f7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5a2ed\" data-id=\"2e5a2ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f518b22 elementor-widget elementor-widget-text-editor\" data-id=\"f518b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li> Les indicateurs de performance font r\u00e9f\u00e9rence \u00e0 la valeur et au rendement de l&rsquo;investissement, pour un partenaire ou un investisseur, dans la perspective des plus-values de revente, par exemple\u00a0; ils doivent \u00eatre recherch\u00e9s en priorit\u00e9 dans les documents comptables. Les plus utilis\u00e9s sont les ventes (globales, par produit ou service, ou par d\u00e9partement), la marge brute, l&rsquo;EBITDA (r\u00e9sultat brut d&rsquo;exploitation), etc. <\/li> <li> Ils servent \u00e9galement \u00e0 mesurer la satisfaction des clients et la qualit\u00e9 des relations avec eux\u00a0; par exemple, ces indicateurs peuvent \u00eatre trouv\u00e9s dans des forums Internet, dans des enqu\u00eates aupr\u00e8s des clients ou \u00e0 l&rsquo;aide d&rsquo;outils CRM. <\/li> <li> Tous les processus internes d&rsquo;une entreprise peuvent \u00eatre contr\u00f4l\u00e9s au moyen d&rsquo;indicateurs, dans le but d&rsquo;am\u00e9liorer la rentabilit\u00e9 et l&rsquo;efficacit\u00e9 du d\u00e9partement ou de l&rsquo;organisation. Le temps consacr\u00e9 aux d\u00e9marches administratives, les taux d&rsquo;absence et de d\u00e9mission des employ\u00e9s, les taux de formation et le nombre de contacts \u00e9tablis par salari\u00e9 font partie des indicateurs les plus utilis\u00e9s. <\/li> <li> Les indicateurs fourniront des informations sur la valeur ajout\u00e9e apport\u00e9e par le produit ou le service, l&rsquo;innovation de l&rsquo;entreprise, la r\u00e9putation de la marque, etc. Ils mettront en \u00e9vidence le taux de conversion d&rsquo;un budget en facture, un indicateur de r\u00e9putation sur les r\u00e9seaux sociaux (nombre de \u00ab\u00a0j&rsquo;aime\u00a0\u00bb, de \u00ab\u00a0retweets\u00a0\u00bb, etc.), le volume d&rsquo;affaires g\u00e9n\u00e9r\u00e9 par les nouveaux produits ou services, l&rsquo;indice d&rsquo;investissement, etc. \/li%} <li> Sur un site Web, le taux de conversion est \u00e9quivalent au pourcentage de clients obtenus par rapport au nombre de visiteurs, c&rsquo;est donc un tr\u00e8s indicateur utile. <\/li> <li> Le montant de l&rsquo;achat est le montant d\u00e9pens\u00e9 pour attirer un nouveau client. Ce co\u00fbt inclut les frais de marketing, les offres commerciales et peut inclure des outils. Pour les jeunes entreprises qui n&rsquo;ont pas encore atteint le seuil de rentabilit\u00e9, cet indicateur est particuli\u00e8rement important aux yeux des investisseurs. <\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743f5d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743f5d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f619ed\" data-id=\"3f619ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9105494 elementor-widget elementor-widget-text-editor\" data-id=\"9105494\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> En bref, les indicateurs de performance cl\u00e9s sont des outils essentiels \u00e0 la gestion de votre entreprise. Il est donc important de les choisir m\u00e9ticuleusement pour garantir le succ\u00e8s de votre entreprise. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour mesurer efficacement les performances de leur entreprise, les entrepreneurs doivent \u00e9tablir des indicateurs.<\/p>\n","protected":false},"author":1,"featured_media":2243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"post_class":"clearfix post-2872 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate category-finance entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/fr\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/corporate\/\" rel=\"category tag\">Corporate<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/es\/category\/finance\/\" rel=\"category tag\">Finance<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1700\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2023\/08\/firmbee-com-SpVHcbuKi6E-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2023\/08\/firmbee-com-SpVHcbuKi6E-unsplash-scaled.jpg 2560w, https://blog.infoempresa.com\/wp-content\/uploads\/2023\/08\/firmbee-com-SpVHcbuKi6E-unsplash-300x199.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2023\/08\/firmbee-com-SpVHcbuKi6E-unsplash-1024x680.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2023\/08\/firmbee-com-SpVHcbuKi6E-unsplash-768x510.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2023\/08\/firmbee-com-SpVHcbuKi6E-unsplash-1536x1020.jpg 1536w, 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