{"id":45469,"date":"2024-07-23T08:15:27","date_gmt":"2024-07-23T08:15:27","guid":{"rendered":"https://blog.infoempresa.com\/?p=45469"},"modified":"2024-07-23T08:15:27","modified_gmt":"2024-07-23T08:15:27","slug":"espaa-destaca-en-el-ranking-global-de-marcas","status":"publish","type":"post","link":"https://blog.infoempresa.com\/fr\/espaa-destaca-en-el-ranking-global-de-marcas\/","title":{"rendered":"L&rsquo;Espagne se distingue dans le classement mondial des marques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45469\" class=\"elementor elementor-45469\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72fbd0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fbd0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d19c64\" data-id=\"5d19c64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4ec34 elementor-widget elementor-widget-text-editor\" data-id=\"ad4ec34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p> <span style=\"font-weight: 400;\">Chaque ann\u00e9e, Brand Finance, le principal cabinet de conseil en \u00e9valuation de marques, r\u00e9alise une \u00e9valuation compl\u00e8te de 5 000 marques parmi les plus influentes du monde et publie plus de 100 rapports qui classent les marques dans diff\u00e9rents secteurs et pays. Parmi ces rapports, se distingue le prestigieux Brand Finance Global 500 2024, qui pr\u00e9sente les 500 marques les plus valoris\u00e9es et les plus fortes du monde.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dccd7fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dccd7fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0c1973\" data-id=\"e0c1973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de555fb elementor-widget elementor-widget-text-editor\" data-id=\"de555fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">L&rsquo;Espagne n&rsquo;est pas loin derri\u00e8re dans ce classement mondial, avec la pr\u00e9sence de sept marques qui se distinguent par leur valeur et leur force. <\/span><a href=\u00a0\u00bb https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/iberdrola-sa \u00ab\u00a0> <span style=\"font-weight: 400;\">Ces marques sont Santander, <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\"><span style=\"font-weight: 400;\">Zara<\/span><\/a>, <span style=\"font-weight: 400;\">Movistar, BBVA, <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/mercadona-sa\"><span style=\"font-weight: 400;\">Mercadona<\/span><\/a>, CaixaBank<\/span> <span style=\"font-weight: 400;\">et Iberdrola, cette derni\u00e8re revenant<\/span> dans le classement<\/span><\/a> <span style=\"font-weight: 400;\"> apr\u00e8s deux ans d&rsquo;absence. Malheureusement,<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/repsol-sa\"><span style=\"font-weight: 400;\">Repsol<\/span><\/a><span style=\"font-weight: 400;\">, qui \u00e9tait pr\u00e9sent dans le classement de 2023, n&rsquo;a pas r\u00e9ussi \u00e0 se maintenir.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f677fb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f677fb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cedb94f\" data-id=\"cedb94f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d20850b elementor-widget elementor-widget-text-editor\" data-id=\"d20850b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">La valeur de marque combin\u00e9e de ces sept marques espagnoles s&rsquo;\u00e9l\u00e8ve \u00e0 62,5 milliards d&rsquo;euros, soit une augmentation de 12\u00a0% par rapport \u00e0 la valeur totale des sept marques en 2023<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d65b19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d65b19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136af21\" data-id=\"136af21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbb3a1 elementor-widget elementor-widget-text-editor\" data-id=\"9fbb3a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/directivo\/alonso-ulloa-pilar\"><span style=\"font-weight: 400;\">Pilar Alonso Ulloa<\/span><\/a><span style=\"font-weight: 400;\">, directrice g\u00e9n\u00e9rale pour la r\u00e9gion Iberia (Espagne, Portugal) et Am\u00e9rique du Sud chez<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/brand-finance\"><span style=\"font-weight: 400;\">Brand Finance<\/span><\/a><span style=\"font-weight: 400;\">, souligne l&rsquo;importance de ces marques espagnoles dans le contexte mondial. Non seulement ils repr\u00e9sentent la qualit\u00e9 et l&rsquo;innovation de l&rsquo;Espagne sur la sc\u00e8ne internationale, mais ils contribuent \u00e9galement \u00e0 la croissance \u00e9conomique du pays et consolident sa position sur la sc\u00e8ne mondiale.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f1c09b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f1c09b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f9553\" data-id=\"d8f9553\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc4e894 elementor-widget elementor-widget-text-editor\" data-id=\"bc4e894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/banco-de-santander-sa\"><span style=\"font-weight: 400;\"><strong> Santander <\/strong><\/span><\/a><span style=\"font-weight: 400;\">, leader des marques espagnoles, est class\u00e9e 101e dans le classement mondial des marques. La valeur de sa marque a augment\u00e9 de 8\u00a0%, gr\u00e2ce \u00e0 la croissance de son b\u00e9n\u00e9fice net. Malgr\u00e9 une l\u00e9g\u00e8re baisse de la puissance de sa marque, la banque gagne 15 places gr\u00e2ce \u00e0 sa position de deuxi\u00e8me plus grand pr\u00eateur de la zone euro et \u00e0 sa forte pr\u00e9sence en mati\u00e8re de marketing et d&rsquo;image, soutenue par une pr\u00e9sence et des ressources importantes<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cce955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cce955\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f57663c\" data-id=\"f57663c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392c66b elementor-widget elementor-widget-text-editor\" data-id=\"392c66b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">La deuxi\u00e8me marque espagnole la plus importante est<\/span> <strong> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\">Zara<\/a> <\/strong> <span style=\"font-weight: 400;\">(groupe <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/inditex-sa\"><span style=\"font-weight: 400;\">Inditex<\/span><\/a><\/span><span style=\"font-weight: 400;\">), dont la valeur de marque a augment\u00e9 de 43\u00a0% gr\u00e2ce \u00e0 ses bons r\u00e9sultats financiers. Il grimpe de 61 places dans le classement pour atteindre la 120e place. Sa soci\u00e9t\u00e9 m\u00e8re,<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/inditex-sa\"><span style=\"font-weight: 400;\">Inditex<\/span><\/a><span style=\"font-weight: 400;\">, a atteint des records financiers en 2023 avec six trimestres cons\u00e9cutifs de croissance. La strat\u00e9gie de simplification des magasins a entra\u00een\u00e9 une augmentation de 13,5\u00a0% des ventes, \u00e0 16 851 millions d&rsquo;euros. Pr\u00e9sente dans 20 pays, dont les \u00c9tats-Unis, elle conna\u00eet un succ\u00e8s tant en ligne que dans les magasins physiques. Inditex est confiante dans sa trajectoire de croissance pour 2024<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1abe65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1abe65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0df7544\" data-id=\"0df7544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0be72f elementor-widget elementor-widget-text-editor\" data-id=\"d0be72f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\"><strong> Movistar <\/strong>, d\u00e9sormais class\u00e9e 290, fait partie du top 3 des marques espagnoles du classement. Les r\u00e9sultats de Movistar Spain pour le troisi\u00e8me trimestre 2023 refl\u00e8tent le succ\u00e8s de sa strat\u00e9gie de croissance et de durabilit\u00e9. La nouvelle<\/span> <span style=\"font-weight: 400;\">offre commerciale de <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/telefonica-audiovisual-digital-sl\"><span style=\"font-weight: 400;\">Movistar Plus+<\/span><\/a> pour les services informatiques refl\u00e8te l&rsquo;accent mis sur l&rsquo;innovation. Sa soci\u00e9t\u00e9 m\u00e8re,<\/span> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/telefonica-sa\"><span style=\"font-weight: 400;\">Telef\u00f3nica, enregistre<\/span><\/a> <span style=\"font-weight: 400;\">une hausse de 1,8\u00a0% de ses revenus gr\u00e2ce \u00e0<\/span> une croissance organique. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28d94d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28d94d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80d423e\" data-id=\"80d423e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38df20a elementor-widget elementor-widget-text-editor\" data-id=\"38df20a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\"><strong> Iberdrola <\/strong>, l&rsquo;une des marques revenant dans le classement en 2024, est class\u00e9e 453e avec une augmentation de 21,5\u00a0% de la valeur de la marque et une augmentation de 4\u00a0% de sa force de marque. Cette augmentation est due \u00e0 l&rsquo;am\u00e9lioration de la prise en compte, des recommandations et de la r\u00e9putation. Iberdrola, leader de la valeur de march\u00e9 en Europe et deuxi\u00e8me au monde, a enregistr\u00e9 de solides r\u00e9sultats financiers au cours des premiers mois de l&rsquo;ann\u00e9e derni\u00e8re et pr\u00e9voit une croissance \u00e0 deux chiffres de son b\u00e9n\u00e9fice net d&rsquo;ici la fin<\/span> de 2023. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3174a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3174a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d903a56\" data-id=\"d903a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab6698 elementor-widget elementor-widget-text-editor\" data-id=\"4ab6698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <strong> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/bbva-sa\">BBVA<\/a> <\/strong> <span style=\"font-weight: 400;\">(class\u00e9e 316 et dont la valeur de marque a augment\u00e9 de 5\u00a0%) a cl\u00f4tur\u00e9 l&rsquo;ann\u00e9e 2023 avec de solides r\u00e9sultats financiers au cours des neuf premiers mois, r\u00e9alisant un b\u00e9n\u00e9fice net de 5 961 millions d&rsquo;euros, soit une augmentation de 24,3\u00a0% par rapport \u00e0 la m\u00eame p\u00e9riode de l&rsquo;<\/span>ann\u00e9e pr\u00e9c\u00e9dente. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8f06c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f8f06c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0a9f59\" data-id=\"e0a9f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2306ce elementor-widget elementor-widget-text-editor\" data-id=\"f2306ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\"><strong> Mercadona <\/strong> (class\u00e9e 395 et dont la valeur de la marque a chut\u00e9 de 4\u00a0% en raison d&rsquo;une baisse de la puissance de la marque) a enregistr\u00e9 une hausse de 4\u00a0% de ses ventes, contre une baisse de 0,2\u00a0% enregistr\u00e9e dans le secteur. En outre, elle continue de se d\u00e9velopper au Portugal, renfor\u00e7ant ainsi sa pr\u00e9sence sur le march\u00e9 international.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9f2bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9f2bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf928d8\" data-id=\"cf928d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002c92e elementor-widget elementor-widget-text-editor\" data-id=\"002c92e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <strong> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/caixabank-sa\">CaixaBank<\/a> <\/strong> <span style=\"font-weight: 400;\">(404 positions et une valeur de marque en hausse de 13\u00a0%) se distingue comme la deuxi\u00e8me marque \u00e0 la croissance la plus rapide en termes de positions dans le classement, avec une hausse de 45 places. En outre, il montre une solide augmentation de la force de la marque, avec une hausse de 3,8\u00a0%. Cela d\u00e9montre l&rsquo;accent mis sur l&rsquo;innovation et la qualit\u00e9 que la marque a int\u00e9gr\u00e9 \u00e0 sa strat\u00e9gie.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35feeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35feeb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1979e9\" data-id=\"f1979e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba4c4f elementor-widget elementor-widget-text-editor\" data-id=\"7ba4c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">En termes de force de marque, BBVA a obtenu le score le plus \u00e9lev\u00e9 parmi les marques espagnoles (86,53 sur 100), ce qui la place parmi les 50 marques les plus fortes au monde (30e position sur 500 dans le classement de force des marques). Elle est suivie par Mercadona (83,37\/100) et Iberdrola (78,50\/100).<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f3ccb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f3ccb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e9abf\" data-id=\"11e9abf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06d89fd elementor-widget elementor-widget-text-editor\" data-id=\"06d89fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/apple-sa\"><span style=\"font-weight: 400;\"><strong> Apple <\/strong><\/span><\/a><span style=\"font-weight: 400;\">, dont la valeur de marque s&rsquo;\u00e9l\u00e8ve \u00e0 482,1 milliards d&rsquo;euros, a connu une hausse notable malgr\u00e9 la stagnation des ventes d&rsquo;iPhone. La strat\u00e9gie de l&rsquo;entreprise visant \u00e0 explorer de nouveaux march\u00e9s, \u00e0 \u00e9tendre son \u00e9cosyst\u00e8me et \u00e0 encourager les mises \u00e0 niveau vers des iPhones \u00e0 plus forte valeur ajout\u00e9e s&rsquo;est r\u00e9v\u00e9l\u00e9e efficace. Apple conserve sa position dominante sur le march\u00e9 des smartphones haut de gamme, avec une part de 71\u00a0%<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-087a77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"087a77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8be388\" data-id=\"b8be388\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5865a08 elementor-widget elementor-widget-text-editor\" data-id=\"5865a08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tL&rsquo;<span style=\"font-weight: 400;\">\u00e9tude de march\u00e9 de <p> de Brand Finance a r\u00e9v\u00e9l\u00e9 une augmentation significative du nombre de marques ayant investi massivement dans l&rsquo;intelligence artificielle. Cela a permis<\/span> <span style=\"font-weight: 400;\">\u00e0 <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/nvidia-computing-spain-sl\"><span style=\"font-weight: 400;\">NVIDIA<\/span><\/a> de devenir la marque \u00e0 la croissance la plus rapide au monde, avec une augmentation de 155\u00a0% de la valeur de sa marque, pour atteindre 41,5 milliards d&rsquo;euros. NVIDIA, l&rsquo;un des leaders des puces IA, est per\u00e7ue comme tr\u00e8s innovante, avec des niveaux croissants de familiarit\u00e9, de prise en compte et de recommandation, selon l&rsquo;\u00e9tude<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63f54b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63f54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d542b3\" data-id=\"9d542b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc49091 elementor-widget elementor-widget-text-editor\" data-id=\"dc49091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">En r\u00e9sum\u00e9, le classement Brand Finance Global 500 2024 met en lumi\u00e8re la valeur et la force des marques espagnoles sur la sc\u00e8ne internationale, ainsi que l&rsquo;impact de l&rsquo;innovation et de l&rsquo;investissement dans la technologie sur la croissance des marques mondiales. La comp\u00e9titivit\u00e9 et l&rsquo;engagement en faveur de la qualit\u00e9 restent les principaux moteurs du succ\u00e8s de ces marques dans le monde des affaires mondial.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Finance Global 500 2024 met en lumi\u00e8re la valeur et la force des marques espagnoles sur la sc\u00e8ne internationale, ainsi que l&rsquo;impact de l&rsquo;innovation et de l&rsquo;investissement dans la technologie sur la croissance des marques mondiales.<\/p>\n","protected":false},"author":1,"featured_media":8080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"post_class":"clearfix post-45469 post type-post status-publish format-standard has-post-thumbnail hentry category-business entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/fr\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/business\/\" rel=\"category tag\">Business<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1700\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-scaled.jpg 2560w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-300x199.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1024x680.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-768x510.jpg 768w, 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src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1536x1020.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1536x1020.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-300x199.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1024x680.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-768x510.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-2048x1360.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1736x1153.jpg 1736w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>","2048x2048":"<img width=\"2048\" height=\"1360\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-2048x1360.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-2048x1360.jpg 2048w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-300x199.jpg 300w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1024x680.jpg 1024w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-768x510.jpg 768w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1536x1020.jpg 1536w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/01\/joel-filipe-S6R604fv_c-unsplash-1736x1153.jpg 1736w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>","landscape":"<img 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