{"id":55616,"date":"2024-12-17T09:45:06","date_gmt":"2024-12-17T09:45:06","guid":{"rendered":"https://blog.infoempresa.com\/?p=55616"},"modified":"2024-12-17T09:45:06","modified_gmt":"2024-12-17T09:45:06","slug":"los-motores-de-bsqueda-de-la-generacin-z-y-su-relacin-con-el-branding","status":"publish","type":"post","link":"https://blog.infoempresa.com\/fr\/los-motores-de-bsqueda-de-la-generacin-z-y-su-relacin-con-el-branding\/","title":{"rendered":"Les moteurs de recherche de la g\u00e9n\u00e9ration Z et leur relation avec l&rsquo;image de marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55616\" class=\"elementor elementor-55616\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bc3773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bc3773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d31fa8\" data-id=\"7d31fa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ffefd elementor-widget elementor-widget-text-editor\" data-id=\"33ffefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p> <span style=\"font-weight: 400;\">Depuis des d\u00e9cennies, Google est l&rsquo;outil incontest\u00e9 de recherche d&rsquo;informations sur Internet. Cependant, avec l&rsquo;arriv\u00e9e de la g\u00e9n\u00e9ration Z (les consommateurs n\u00e9s entre les ann\u00e9es 90 et 2010), les r\u00e9seaux sociaux et<\/span> <a href=\u00a0\u00bb https:\/\/www.marketinet.com\/blog\/tiktok-motor-busqueda-favorito-generacion-z\/#:~:text=TikTok%20triunfa%20como%20motor%20de,comentarios%2C%20permiti%C3%A9ndoles%20tener%20conversaciones%20espont%C3%A1neas. <\/a><span style=\"font-weight: 400;\">\u00ab\u00a0target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener\u00a0\u00bb> en particulier TikTok, sont devenus les principales sources d&rsquo;information.<\/span> <span style=\"font-weight: 400;\"> Ce changement de paradigme repr\u00e9sente non seulement une transformation technologique, mais \u00e9galement une transformation culturelle, qui red\u00e9finit la mani\u00e8re dont les jeunes consomment, partagent et valident les informations<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb86f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb86f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf1fba\" data-id=\"4cf1fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832a7bc elementor-widget elementor-widget-text-editor\" data-id=\"832a7bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Si nous relions cette tendance \u00e0 la transformation que le marketing traditionnel a subie depuis l&rsquo;apparition de la g\u00e9n\u00e9ration Z sur le march\u00e9, nous d\u00e9couvrons qu&rsquo;une strat\u00e9gie de r\u00e9seau solide, align\u00e9e sur celle d&rsquo;aujourd&rsquo;hui, est essentielle pour que notre marque corresponde aux id\u00e9aux de ce<\/span> cr\u00e9neau d\u00e9cisif. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3fa54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3fa54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13123e\" data-id=\"d13123e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe6452 elementor-widget elementor-widget-heading\" data-id=\"abe6452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">La g\u00e9n\u00e9ration Z et sa relation avec l'information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8856497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8856497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-388924b\" data-id=\"388924b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-843aebf elementor-widget elementor-widget-text-editor\" data-id=\"843aebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https://blog.infoempresa.com\/es\/las-marcas-espanolas-favoritas-de-la-generacion-z\/\"><span style=\"font-weight: 400;\">La g\u00e9n\u00e9ration Z<\/span><\/a> <span style=\"font-weight: 400;\">a grandi immerg\u00e9e dans un environnement num\u00e9rique. D\u00e8s leur plus jeune \u00e2ge, ils ont eu acc\u00e8s \u00e0 des appareils intelligents, \u00e0 des r\u00e9seaux sociaux et \u00e0 une quantit\u00e9 in\u00e9puisable de donn\u00e9es en ligne. Cette familiarit\u00e9 avec la technologie a fa\u00e7onn\u00e9 la fa\u00e7on dont ils interagissent avec l&rsquo;information. Contrairement aux g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes, qui s&rsquo;appuyaient sur des encyclop\u00e9dies, des livres et des moteurs de recherche comme Google, les Z pr\u00e9f\u00e8rent des sources plus visuelles, rapides et divertissantes. Pour cette g\u00e9n\u00e9ration, la consommation d&rsquo;informations n&rsquo;est pas s\u00e9par\u00e9e du divertissement. Les vid\u00e9os courtes et attrayantes propos\u00e9es par des plateformes telles que TikTok r\u00e9pondent \u00e0 votre pr\u00e9f\u00e9rence en mati\u00e8re de contenu digeste en quelques secondes<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be498bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be498bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a548465\" data-id=\"a548465\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ee57bf elementor-widget elementor-widget-heading\" data-id=\"1ee57bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok comme moteur de recherche<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da26190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da26190\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baf7c24\" data-id=\"baf7c24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3befb8e elementor-widget elementor-widget-text-editor\" data-id=\"3befb8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">L&rsquo;un des facteurs cl\u00e9s du succ\u00e8s de TikTok en tant que source d&rsquo;information est son algorithme. Alors que Google classe les r\u00e9sultats en fonction de facteurs tels que le r\u00e9f\u00e9rencement et les mots cl\u00e9s, TikTok utilise un syst\u00e8me bas\u00e9 sur l&rsquo;interaction et le comportement des utilisateurs. Cela signifie que les jeunes re\u00e7oivent un contenu qui r\u00e9pond non seulement \u00e0 leurs questions, mais qui correspond \u00e9galement \u00e0 leurs int\u00e9r\u00eats et pr\u00e9f\u00e9rences. Cette pr\u00e9sentation plus humaine et narrative est tr\u00e8s attractive pour la g\u00e9n\u00e9ration Z, qui valorise l&rsquo;authenticit\u00e9 et les recommandations personnalis\u00e9es.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe71e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe71e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5ded4\" data-id=\"0e5ded4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e4bed elementor-widget elementor-widget-text-editor\" data-id=\"01e4bed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Cependant, le<\/span> <a href=\"https:\/\/agendarweb.com.ar\/2024\/06\/19\/mas-alla-de-google-nuevos-motores-de-busqueda-lo-desafian\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">d\u00e9clin de Google en tant que principale source d&rsquo;information aupr\u00e8s des<\/span><\/a> <span style=\"font-weight: 400;\">jeunes n&rsquo;est pas uniquement d\u00fb \u00e0 l&rsquo;essor de TikTok, mais \u00e9galement aux limites inh\u00e9rentes \u00e0 son mod\u00e8le. Par exemple, les r\u00e9sultats de recherche Google sont domin\u00e9s par les publicit\u00e9s payantes et les pages optimis\u00e9es pour le r\u00e9f\u00e9rencement. Ce qui donne une impression trompeuse<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a523f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a523f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db4256\" data-id=\"1db4256\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51902a3 elementor-widget elementor-widget-heading\" data-id=\"51902a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'avenir de l'information \u00e0 l'\u00e8re des r\u00e9seaux sociaux <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e8d130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e8d130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a96ddef\" data-id=\"a96ddef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bc0707 elementor-widget elementor-widget-text-editor\" data-id=\"9bc0707\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> \u00c0 mesure <span style=\"font-weight: 400;\">que la g\u00e9n\u00e9ration Z m\u00fbrit et que son influence grandit, les entreprises et les plateformes technologiques devront s&rsquo;adapter \u00e0 leurs pr\u00e9f\u00e9rences. Les entreprises doivent \u00e9galement optimiser leur strat\u00e9gie de contenu pour tirer parti de ces nouvelles plateformes en tant que moteurs de recherche. Par exemple, des marques comme Zara, Iberia et Estrella Damm se sont d\u00e9marqu\u00e9es sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 leur contenu cr\u00e9atif<\/span> et bien dirig\u00e9. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca59d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca59d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d04a2b0\" data-id=\"d04a2b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5765f46 elementor-widget elementor-widget-text-editor\" data-id=\"5765f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <a href=\"https:\/\/www.infoempresa.com\/es-es\/es\/empresa\/zara-sa\"><span style=\"font-weight: 400;\">Zara<\/span><\/a> <span style=\"font-weight: 400;\">utilise TikTok pour pr\u00e9senter ses collections de mani\u00e8re innovante, tandis qu&rsquo;Iberia g\u00e9n\u00e8re des vid\u00e9os attrayantes qui incitent les gens \u00e0 voyager. Pour sa part, Estrella Damm s&rsquo;engage \u00e0 raconter des histoires pour \u00e9tablir un lien \u00e9motionnel avec les utilisateurs. Ces exemples montrent comment les entreprises peuvent optimiser leur pr\u00e9sence sur le r\u00e9seau pour capter l&rsquo;attention de la g\u00e9n\u00e9ration Z, g\u00e9n\u00e9rer une plus grande interaction et fid\u00e9liser leurs marques.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fc71c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc71c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7d7231\" data-id=\"e7d7231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2c3208 elementor-widget elementor-widget-heading\" data-id=\"c2c3208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00860cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00860cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90eac2\" data-id=\"b90eac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5e03e9 elementor-widget elementor-widget-text-editor\" data-id=\"e5e03e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Le passage de Google \u00e0 TikTok en tant que principale source d&rsquo;information pour la g\u00e9n\u00e9ration Z repr\u00e9sente bien plus qu&rsquo;un simple changement d&rsquo;outil. C&rsquo;est un exemple de la fa\u00e7on dont les jeunes accordent la priorit\u00e9 \u00e0 l&rsquo;authenticit\u00e9, \u00e0 la personnalisation et \u00e0 l&rsquo;interactivit\u00e9 dans leur qu\u00eate de connaissances. Bien que Google reste un outil puissant, sa domination n&rsquo;est plus absolue.<\/span> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93bc2f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93bc2f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e4cc9a\" data-id=\"8e4cc9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3e45a elementor-widget elementor-widget-text-editor\" data-id=\"4e3e45a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">Le g\u00e9ant de la technologie prend d\u00e9j\u00e0 des mesures pour retrouver une partie de sa pertinence aupr\u00e8s des jeunes, en int\u00e9grant davantage de fonctions visuelles et en pariant sur le contenu vid\u00e9o dans des outils tels que Google Maps et YouTube Shorts. Reste toutefois \u00e0 savoir si ces efforts seront suffisants pour concurrencer l&rsquo;attrait de plateformes telles que TikTok<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2d28d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2d28d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0f81a\" data-id=\"dc0f81a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dffc4a elementor-widget elementor-widget-text-editor\" data-id=\"4dffc4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\">D&rsquo;autre part, TikTok fait \u00e9galement face \u00e0 des d\u00e9fis. L&rsquo;inqui\u00e9tude croissante suscit\u00e9e par la d\u00e9sinformation et l&rsquo;absence de r\u00e9glementation pourraient affecter votre r\u00e9putation en tant que source d&rsquo;information fiable. Pour conserver votre position, vous devez trouver un \u00e9quilibre entre la libert\u00e9 de cr\u00e9ation des utilisateurs et la mise en \u0153uvre de m\u00e9canismes garantissant la v\u00e9racit\u00e9 du contenu<\/span>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;arriv\u00e9e de la g\u00e9n\u00e9ration Z, les r\u00e9seaux sociaux, et notamment TikTok, sont devenus les principales sources d&rsquo;information.<\/p>\n","protected":false},"author":1,"featured_media":55062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"post_class":"clearfix post-55616 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate category-sin-categorizar entry","author_meta":{"name":"blog_infoempr","url":"https://blog.infoempresa.com\/fr\/author\/blog_infoempr\/"},"category_list":"<a href=\"https://blog.infoempresa.com\/es\/category\/corporate\/\" rel=\"category tag\">Corporate<\/a>&nbsp;<a href=\"https://blog.infoempresa.com\/en\/category\/sin-categorizar\/\" rel=\"category tag\">Sin categorizar<\/a>","featured_image":{"source_url":"<img width=\"2560\" height=\"1662\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-scaled.jpg 2560w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-300x195.jpg 300w, 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srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x800.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>","square":"<img width=\"1200\" height=\"1200\" src=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1200.jpg\" class=\"attachment-square size-square wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-1200x1200.jpg 1200w, https://blog.infoempresa.com\/wp-content\/uploads\/2024\/12\/happy-afro-man-using-mobile-smartphone-outdoor-2024-11-27-11-18-06-utc-150x150.jpg 150w, 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