The fitness market in Spain is getting stronger

The world of fitness in Spain is a dynamic and growing sector, driven by growing awareness about health and well-being. Companies in this field range from gyms and fitness clubs to developers of wearable technology and digital training applications.

Companies like AJ by Gympass, a platform that offers access to multiple gyms, and Volava, which brings the gym experience home with its live streaming technology and connected equipment, is at the forefront of digital innovation in fitness. There are also BKOOL, a company specializing in indoor cycling and cycling simulators and iAltitude that offers training under simulated altitude conditions, to improve sports performance.

Digital solutions such as TotalGym stand out, which is a comprehensive fitness platform that stands out for its focus on physical and mental health. The service not only provides exercise, but also tips for a healthy lifestyle, including guided meditation and wellness podcasts. The platform allows users to train effectively from the comfort of their home.

Prominent entrepreneurs in the sector include Oriol Vinzia, co-founder of GymForLess, and Joan Sendra, founder of Volava. These leaders are redefining the way consumers interact with fitness, merging physical activity with technology.

In terms of numbers, the industry in Spain has shown an upward trend. Digitalization is playing a crucial role, especially with the pandemic, where an increase in the use of online training applications and platforms was observed.

The fitness sector in Spain, with a generated value of €2.5 billion and more than 100,000 employees in 2023, reflects a booming industry. With approximately 4,000 gyms, concentrated especially in large cities such as Madrid, Barcelona and Valencia, the country has a solid infrastructure for fitness. Gym membership reaches 5.5 million, with young people and adults predominating.

Current trends include an increase in personalized fitness services, the popularity of outdoor activities, and a notable boom in digital fitness. These elements suggest a promising future for the sector, driven by greater awareness of health and well-being, as well as by an aging population.

This scenario reflects an evolution towards a more integrated and technologically advanced approach to fitness, adapting to the changing needs of Spanish consumers.

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